Legendairy Milk - 10 Years of Supporting Moms Through Every Stage

Ramon Vela (00:04.418)
Without further ado, we have a great show. So thank you so much for joining us today. I have with me Luna Aziz, who is CEO and founder of Legendary Milk. Welcome to the show.

Luna Aziz (00:33.913)
Thank you for having me, Ramon.

Ramon Vela (00:35.95)
Well, I appreciate your time. and, uh, I know you're busy, so I appreciate you making a little time to kind of introduce your brand and who you are to our audience. Um, I, um, we're going to talk about the product. We're going to talk about your backstory. We're to talk about, you know, all of the above, but I always like to start off talking about gratitude. And I do that for a couple of reasons, just for those people who are new to the show. I do it because one is

Gratitude is just such a powerful tool to help you relieve stress and anxiety. When I've had my darkest moments, it has helped me get through those dark moments. And a lot of people are filled with anxiety nowadays with politics and wars and all sorts of other stuff going on. And I think it's important just to realize that at any moment at any time, you can find a little peace, can find a little sort of management of your

emotions simply by focusing on gratitude. It's free. It's available to everyone, whether you journal, whether you just simply just say it out loud, whether you pray or you do a meditation, which is something I do. It's there to help you. So I love to promote that. The other reason why I do that is I feel like it's so easy for people to see brands on the shelf or in a retail or online and simply just think like it's just another sort of faceless corporation.

And I want you, listener, the watcher, to know that there are real people behind these brands. People who care deeply about what they're doing, care about, who bleed, sweat, and tear over their product. And I want you to get to know those people. And a great way to do that is by understanding what they're grateful for. So with all of that said, Luna, if you don't mind, can you share a moment or memory when someone did something for you that just made you feel grateful because it meant that they believed in you, your vision, or your potential?

Luna Aziz (02:29.409)
Absolutely. I think the first thing that came to my mind was family. It always comes back to family for me. My parents and I are Kurdish. We immigrated here when I was very young and they instilled the American dream into me at a very young age that I could do anything that I wanted as long as I was, I worked hard, that I was resilient and dedicated and whatever that goal was.

And I think that there's a perception with female founders, especially when they have children, that they can do it all, that they're super mom, we're mompreneurs, mom bosses. And that would be an absolute fallacy in my case because I can't do it all and I'm very candid about that. So there was a point in time, actually right around COVID, where I felt I had two children, I was stretched extremely thin.

did not know how I was going to manage the business and be able to be an active parent. And my mom, I think because of our culture, we come from a culture where she will take care of me until, I'm 80 years old and I will, the tradition is that your parents take care of you and that continues on into adulthood. And then when they get old and they need help, you take care of them. So my mom could see how

difficult that phase was for me. And she said, I'm thinking about retiring and taking care of your kids full time for you. And I said, thank God. Thank goodness. You she saw the struggle. She saw how passionate I was about helping moms and creating this brand and just how much support that I needed. And it couldn't have come at a better time for me. I think that was a really difficult time because I just had my second and didn't really understand the transition from first

to second child and how difficult that was going to be. So I don't think Legendary Milk would be here if it was not for family support and me being able to have that village. And I'm so, so grateful for her for being able to retire and be able to take care of my children for me. Like, who can you trust other than your mom to take care of your kids?

Ramon Vela (04:35.757)
Yeah, I love that. And the Hispanic community is much like that too. I grew up in a multi-generational household with grandparents and everyone else and my grandmother raised me as well. And so it's such a gift to give people, to give your children that opportunity to get to know, you know, your kids. for instance, like my kids weren't really

Luna Aziz (04:43.949)
Absolutely.

Luna Aziz (04:51.408)
that's amazing.

Ramon Vela (05:05.613)
Um, they didn't get a chance to be raised by my mother, but my sister's kids did. And, uh, they all speak Spanish and my kids are kind of like a little bit Spanish, a little bit not because my mom only spoke Spanish. So she was able to kind of like, they, they learned that and it was such a great gift. Um, but it's so important. What you're, what you're speaking about is something that doesn't really get talked about. Um, I think you'll hear it more and more, but the reality is that as entrepreneurs,

Luna Aziz (05:20.431)
That's wonderful.

Ramon Vela (05:34.262)
And as people, a lot of times, depending on our character, we simply believe we can do everything. You know, we think we can, but the reality is we can't. entrepreneurs are no different. We're not islands. We need our support network and we need people around us who indirectly or directly want to help us because they love us and they believe in us and your mother believed in you and she wanted you to be successful. so, you know, she was there for you, but

Luna Aziz (05:56.653)
Absolutely.

Ramon Vela (06:02.443)
But the reality is that we have so many people, small and big companies, small companies, other people around us, partners who sometimes do little things for us that really help us and kind of get us on our way. it's, not here. You always see that image of the entrepreneur climbing the mountain and like reaching the peak and so forth. Like, that's not the case. There's a whole bunch of people with you who are doing that. So thanks for sharing that. I really appreciate it.

Luna Aziz (06:26.211)
Thanks.

Luna Aziz (06:32.367)
absolutely.

Ramon Vela (06:32.397)
And by the way, some cultures, this is more than others, but what people don't realize is that kids used to be raised by the village, by the community. And so it's such a great gift that you can give someone and to your kids to have that thing. anyhow, I just.

Luna Aziz (06:49.721)
Yes.

Luna Aziz (06:58.721)
It doesn't happen as much anymore for sure. And I think that it's such a sacred relationship with your grandparents. It's so unique to the relationship you might have with your parents. My mom says those are her best friends, my two kids. And I think they're learning a lot about our culture through my mom as well. it's keeping her young, it's keeping her active. And I just think the connection there is so sacred.

Ramon Vela (07:17.933)
Mm-hmm.

Ramon Vela (07:24.705)
Yeah, and the culture part of it, I think is such a great thing because so many of us are first, second, third, fourth, fifth, or even more generation that we don't really know where our parents or our grandparents or our great grandparents came from. And so that's another part of the gift that your kids are getting is that they get to speak and hear her stories and how she grew up and all this other stuff. And so...

Luna Aziz (07:49.007)
Absolutely.

Ramon Vela (07:52.556)
I think that to me, that's a gift. Like the fact that I understand and know, you know, my mother's culture, my father's culture from where they came from, it's just really a gift, I think, to get to know that. So yeah, I love that.

Luna Aziz (08:06.679)
and carry and pass down those stories to your kids. Absolutely. Yeah, it's very important.

Ramon Vela (08:09.805)
Yeah. So this is, I think this is sort of appropriate. Obviously this conversation about kids because, you know, legendary. Yeah. Well, I tell you what, why don't we start here? Why don't you give us a like a hundred thousand foot overview of the brand. And then we're going to circle back and I have another question for you regarding like how this all started. So why don't you give us that overview.

Luna Aziz (08:29.455)
Sure.

Luna Aziz (08:37.643)
It's so, you know, I always say when I started legendary milk, I wasn't trying to build a business. I was trying to survive new motherhood, the ups and downs of breastfeeding, the sleep deprivation. I had some milk supply struggles. And so I'd say the brand started just as a personal mission to help new moms increase their milk supply. And now it has grown just in the last couple of years into a full product line of clean science backed supplements.

that support women through every chapter of their life, whether that's when they're trying to conceive, when they're in the postpartum period, or even beyond that in hormonal changes that happen. So I always say we're the one stop shop for womanhood.

Ramon Vela (09:20.461)
And by the way, for everyone out there, that website is legendarymilk.com. Legendarymilk.com. two words, legendary and then milk.com. And so walk us through where you were when you started this. I'd love to get to know a little bit about your background. Like, did you have a background in consumer products and CPG or in these type of products?

And where did you, where was that initial concept born? And, and then how did you kind of get started? Because I think a lot of people, what I love about entrepreneurs and I think what a lot of people do is that we all have like ideas. We all have these concepts, like it hits us and then we think, yeah, that would be a great product. But there's something about an entrepreneur, even if you didn't even know you were an entrepreneur at the time, there's something about your character that says, I need to like take that next step. I need to like.

or I need to try this. And then maybe it's for yourself, but then you start noticing that, maybe other people can benefit too. So why don't you tell us a little bit about where that moment was when this got started.

Luna Aziz (10:28.911)
I definitely did not have CPG or supplement experience, but I wanted to be a pharmacist going into college. Plans changed, ended up getting a business degree, but I still had an affinity for science and was interested in pharmaceuticals. So I was actually a pharmaceutical sales rep for about, what was eight years before kids. And I could read a clinical study or prescribing information like nobody's business. I really loved

kind of doing the research and understanding the why and why a particular drug, why it worked, the mechanism of action. Doctors are ruthless in that they will drill you about those questions. It's really important, obviously, for them to understand why your drug is better than the competitors. And then when I was breastfeeding, need to know, understand why just transferred over to that because I did have low milk supply and I felt like I was moving heaven and earth.

to make more milk for my premature baby, came three weeks early. I was really being pushed to breastfeed and just not understanding why I was working at this 24-7. was almost like a full-time job and I still couldn't make enough milk for him. So I started doing research on different herbs that can be used to help increase milk supply. They're called herbal galactagogues. And I found traditional folk wisdom that had been passed down.

for hundreds of years from different generations of women in Asia and the Middle East and South America. There were some clinical studies that had been done, which were fascinating because we typically see that with pharmaceutical drugs. So it was interesting to see that with herbs. And I learned that herbs are medicine. They can be absolutely potent in what they are designed for, and they should be used thoughtfully.

So what I decided to do was create my own formulations, which is honestly kind of crazy to think about right now, because I was basically my own guinea pig. But I ordered all of these organic herbs that I had done research on, and I put a little, you know, teaspoon of this, a little pinch of that, and I created six different formulations. I tried them on myself to find what worked best. And at that point, I was four months postpartum. And I think, you know, I talked about the ups and downs of just new motherhood and

Luna Aziz (12:45.475)
the sleep deprivation and just the postpartum period and just not feeling like yourself. And I often say, if I wasn't laughing, I would be crying. And so I wanted to instill humor in the packaging. so you'll see that if you, even the name legendary milk, you know, the dairy part is actually with an I like a dairy cow, which is kind of a play on words, because that's truly what I felt like a dairy cow when I was breastfeeding. It really just kind of takes over your whole life. So all the packaging has these really

quirky, quippy, very cheeky little jokes on them. And some of them are almost kind of like inside jokes that I feel like you would have to be a mother to understand or be a breastfeeding mom. That was very intentional. I wanted a mom who maybe wasn't feeling great, who was ready to quit breastfeeding, who is just was struggling day to day could feel like she wasn't alone and she wasn't the only person experiencing this. That there are many moms going through that same difficult journey and you could open up that.

that bottle and just get a little smile from it. And so I mentioned this was not supposed to be a business by any means. I had created the formulations. I was four months postpartum. I thought, you know, maybe there are other moms who are struggling with milk supply like I was, and maybe they hadn't found any options on the market. know, nothing had really been changed within this market probably in, I'd say like 25 years.

they were still using the same herbal galactagogues for that entire time, that there hadn't been any kind of radicalization of the market. So I posted these products on Etsy thinking I'll get like one order a month and that'll be fun. And I'll get to communicate with some of these moms and I'll feel like I can provide some support to them in ways that maybe I didn't get while I was breastfeeding. And someone in a Facebook group of 20,000 breastfeeding moms purchased one of the products.

and then posted her results in that group. And I got 50 orders overnight, which was definitely not the plan. And it just snowballed from there. And it was very grassroots and very organic. And I credit all of that growth to the strength of motherhood and just spreading the word very organically that way. think when a mom believes and trusts in a brand, she is so loyal to them.

Luna Aziz (15:04.367)
really is your advocate. She is boots on the ground spreading the word about that brand or that product. And that's exactly what happened in these Facebook groups. just started, it came very organically. People started talking about it. And so I would work until two in the morning, making all of the pills. had a little machine that I'd bought off of eBay where I could make 45 pills and it was an encapsulator. can make 45 pills in an hour. I had a coffee grinder to grind up all of the herbs.

I bought all the bottles, all the capsules. So I did that for the first year. So I would work until about two or three in the morning. I would also be communicating with the moms because it was really important for me to feel like I was also providing some education and support. wasn't just like, here's a product that's going to help. Good luck. I wanted them to know that there were a lot of other things they could be doing at home to help increase their milk supply. And then I would wake up at seven with my baby. So that first year, I pretty much just didn't sleep.

and was kind of living off of fumes. It was so exciting though to feel like I was really making impact. And 10 years later, I still feel that. That is, I think my driving purpose for why we continue to do this why I'm so passionate about it is just feeling like I've been able to connect with so many moms and babies around the world.

Ramon Vela (16:19.625)
Mm-hmm. Well, I love that story. in terms of connecting with people, did you have a community that started forming around your product and things like that? And do feel that the brand was sort of community-led? By any chance, you maybe start talking to people within the community about new products? what are the worker?

something like, we're thinking about creating this product or we're thinking about doing this. Do you ever utilize the community for that kind of feedback as well?

Luna Aziz (16:55.363)
We definitely did and I would absolutely say we built a community. Initially it was just on Etsy when someone would reach out and say, hey, I see you have six different products. Can you help guide me into which one might be best for me? I would immediately go into, with their consent of course, and if they were comfortable with it. How often are you nursing or pumping in 24 hour period? What pumps setting? I would just drill them on different ways that we could troubleshoot their supply because honestly for me, the education support.

were the first priority and the products were a distant second priority to me. And I think that you can see that from our social media accounts because we still have that premise 10 years later. So we have a Facebook group, we have a Facebook page and Instagram and a TikTok page. All of those, think, are we provide a really non-judgmental environment there where we're just there to disseminate the information and then mom decides what works best for her and her family.

So many times when we're thinking about a new flavor, we'll post in our stories for a poll just to get an idea, just a temperature feel of what others are thinking. We absolutely use customer feedback when it comes to developing new products too, and also just improving on the products that are already there. If someone's saying, this was leaking for me, or I don't like the form that you used for this, we're absolutely taking that into account as we continue to iterate on new.

the new development of products.

Ramon Vela (18:23.181)
And, and when I really love, I love what you just said right now about, how support is so important to you. and I think that really, that goes to the notion that, well, we should probably bring this up in that this is an area that I know there's more products around it now and there's more companies focus on this, but, this stage in a woman's life and,

can be a really difficult one. This is not just, this is, mean, there's more to it than I think that what people realize. And, you know, there is, when you're in this stage, you are not only dealing with all the physical things going on, but you're also dealing with pressures from society about breast milk and.

breastfeeding and doing all sorts I mean, like there's expectations of you and then, you know, and then some people bounce back and some other people need more time. I mean, there's just a lot of emotion stuff going on along with the physical stuff. And then you're dealing with all, you know, the, course life, you know, work and everything else. And it's such a difficult time for people. You know, we don't really, for a long time, people didn't really talk about this kind of stuff or it wasn't, you know, like,

You kind of felt, and I think that you mentioned this earlier, that people felt like they were alone. And so, so I love this idea that, you know, your, your, support was really kind of primary for you because, I think you probably from your own experience, realize how difficult it is.

Luna Aziz (19:51.065)
Yes.

Luna Aziz (20:05.239)
It's extremely, I don't know that anyone can prepare you for it. Extremely transformational, emotionally and physically and mentally draining in some ways. You know, one thing too, what you talked about, kind of the stigma around breastfeeding, I feel like we've broken many barriers when it comes to that, but there's still so much vitriol and hate comments that we get on our breastfeeding videos that we post. These are all educational videos to help moms who might be struggling. Because a lot of times,

We're visual learners. Maybe you might be the first person to ever breastfeed in your family, so you've never seen a mom and baby breastfeed, and maybe you didn't get a lot of support in the hospital. Maybe there's not a lot of local support with the lactation consultants. So you're really looking up YouTube videos in the middle of the night just to figure out how to breastfeed. And then you find our account. And so it's a little bit mind-boggling to me that something that we have been doing for a millennia, thousands of years, is still something that

People go, ew, that's gross. A baby feeding from a breast. I can't see that. That's disgusting. So we definitely try to provide education in that instance. We do a lot of blocking if we have to. But we really just want to make sure that moms know that we are showing up for each other in a world that doesn't always show up for us, and that they can come to us and feel like this is a safe place. Because they may be not.

getting the family support that they need. And research has shown if your family, especially your significant other, if they don't support your breastfeeding journey, you're more likely to quit earlier than you wanted to. And alternatively, if you do get that support at home and you have that cheerleader who's like, I know this is hard, I know you want to quit, but we've got to keep going. You're doing such a wonderful job feeding our baby. You're most likely going to continue breastfeeding if you have that support at home. So if you don't have that at home,

Hopefully you get that from our account and just feeling like, again, like you said, you're not alone, that we're all going through it.

Ramon Vela (22:08.012)
And this is what I love about products like yours and in that it is a product business. So, you you have a product and you're creating the best product that you can, but it's more than just that. It's personal, right? It's personal in terms of you're helping these individuals and you're having such an impact on them.

Luna Aziz (22:28.718)
Absolutely.

Ramon Vela (22:36.02)
It's very emotional and it's all sorts of, you know, it's all these things mixed up, you know, it's not like me just buying a soda, you know what mean? Like, okay, hey, this is great. Yeah. I can pick a flavor or maybe I get some good stuff in there and find, you know, whatever, but it's not like, it's not transformation. You know what I It's not. Yeah.

Luna Aziz (22:45.059)
Yes. Yeah.

Luna Aziz (22:56.303)
Yeah, there's no emotional connection to buying a, I always say, it's not like we're selling a bag of chips. There's an absolute emotional connection that we make with these moms. Our customer service team is amazing. I mean, you can imagine the plethora of different, this is the variety of messages that we get. Many times, like I mentioned, they're breastfeeding at two in the morning and they're at their wits end, they're ready to quit.

They're going through these emotional ups and downs. And many times we're just there to listen or just there to support and cheer them on. I love that in some ways. We've had conferences where moms have come up even years later and they'll start tearing up because they remember their breastfeeding journey. Maybe there was some shame or some guilt associated with it because you just put so much into it. You truly, when I say like moving heaven and earth.

it almost you kind of hyper fixate on it becomes something that you think about at all times. And so, and you want to do your best at it. And it's something that also, think our society has because of that stigma around breastfeeding, you've either been taught that it's super easy and you don't have to prepare for it. And the only thing you really need to think about is, you know, your pregnancy and having healthy pregnancy and labor and delivery. And then once you have that baby, you're just going to pop them onto the breasts and all will be good.

So we don't provide a lot of education in the early period when we probably should. And so then I feel like some moms come into it in that early postpartum period feeling like it's a slap to the face. Like, why didn't anyone prepare me? feel like, you know, it wouldn't have scared me just to have, just being more informed about what to expect in those early weeks. So I think we provide a lot of honesty. mean, we say we're kind of like your,

older sister just providing, you know, unbiased, non-judgmental support and you do with that what you will. But at least you have a place to go where you feel like it's kind of a safe place.

Ramon Vela (24:53.172)
Yeah, no, I love that aspect of it. And that kind of reminds me of a topic. I don't want to get into that now because it's such a huge topic, but I feel like in our society, we've kind of disconnected ourselves from nature. And so, you know, we don't know where our food comes from. We don't know, you know, about breastfeeding. mean, you know, we've been doing it for longer than a millennia. I mean, we've been doing it. I mean, if you take in our

Luna Aziz (25:12.698)
Yes.

Ramon Vela (25:20.78)
previous ancestors and so forth. I mean, this has been going on forever, right? We would not be here if this was, if that wasn't the case. But the fact that people are still have the stigma around it is really interesting to me because it's, this is all part of nature and we somehow in our, in our current society, and I think in the modern society, it really disconnected ourselves from nature, whether it's from breastfeeding to mating to,

Luna Aziz (25:24.612)
Yes. yes, we wouldn't have survived as a species without breastfeeding.

Ramon Vela (25:50.583)
to even like where our food comes from. Like, you know, a lot of kids don't even realize like, where does that chicken come from? Where does that? Like we don't even know.

Luna Aziz (25:55.825)
Absolutely, Entire journey to get there. Yeah, and the grocery store. Yeah, absolutely. No, it's so true. No, I always say that when I get someone who's just so dismayed or just like clutching their pearls about breastfeeding. We truly as a species would not be here without breastfeeding. It is how we have survived as a species. But it goes back to, you know, I think formula became very popular in the early 1900s. And it was also a

status symbol if you were able to afford formula, you were probably a little bit more wealthy. And so it was a way for you to kind of be like, look at me, can, you know, I don't have to breastfeed, can just give formula. And the formula companies can be very predatory with the way that they message that about, you know, it's just as good as breast milk and all of that to make moms feel like, well, maybe I don't have to breastfeed, know, maybe there, I can just use formula instead. And I always say, whatever decision you make for your family is the best decision.

Ramon Vela (26:33.772)
Mm-hmm.

Luna Aziz (26:53.914)
but I just want them to have informed decision making. I want them to know the benefits of both before they make that decision.

Ramon Vela (26:58.956)
Yeah, no, I agree. So let's walk briefly before we get into some of the products stuff. Let me ask you some of the challenges. You mentioned you've been around for 10 years. That's a long, that's a business that's been around for a while. Most businesses don't last five or six years. And to make it to 10 years, I think it's an accomplishment all by itself. So it tells me that there's...

Luna Aziz (27:15.184)
for sure.

Ramon Vela (27:26.878)
some longevity there. So I'd love to get your insights from a business or entrepreneurial standpoint. What do you feel has been the secret sauce of that longevity?

Luna Aziz (27:41.253)
I think you touched on there's no such thing as overnight success. And if you do have that, there probably isn't longevity attached to that. I think we've been really thoughtful in how we grow, thoughtful in our product launches, and just being consistent with providing the same message day in and day out. I mentioned it's the education and support first and the product second. I feel like lot, scrolling through social media at any given point.

you are going to be inundated with products. Products just shove down your throat. And you start to become fatigued by that, right? And very rarely, I don't know if I speak for just myself, but very rarely do I actually follow brands and businesses on social media because if I like the brand, I probably am already buying the products and I'm not interested in following just to hear more about the products unless there's some sort of value add. So I think about that song from Janet Jackson.

What have you done for me lately? That's always kind of in the back of my mind because that's why our moms follow us. What are we providing to them that is unique to every other brand out there that is offering the same products? And it really comes back to the education support. We've had a lot of moms who've said, I actually never used your products, but I followed your account, you know, the middle night pumping session, I found you and you came at just the right time because I was struggling with this problem.

And then when I had a girlfriend who was going through milk supply issues, I recommended you because I had learned so much from you. And so I think we've really built this foundation of trust in our brand. so women feel that they are supported, of course, and that they're very gunk-ho about spreading the word because of that. So I think just that consistent message, they know that we're never going to just shove products down their throat. We are going to provide a value to them at all times has really helped us with that longevity.

I think also our products are, I'm biased obviously, but I think they're fantastic because we, especially in this TikTok market of, it's kind of the wild wild west when it comes to supplements. I don't know if you scroll through there, but a lot of brands, supplement brands are cropping up overnight that have not done any third party testing, no certifications whatsoever.

Luna Aziz (29:59.622)
You actually don't even know where the original source or manufacturer is coming from, whether that's the US or another country. You're kind of risking, in some cases, I think, your health in some of these situations because you just don't know what they're saying is in there is actually in there. And sometimes you have to look at the price point and think, how are they able to make this very cheap product when I see all of the other brands that are like 10x more money?

And it's probably because they're cutting costs. And I don't know if the average consumer knows that. But we go through an abundance of third party testing. We put a lot of time, documentation, and money into that. We are Halal certified, Kosher certified, non-GMO, vegan certified, organic certified. We use organic certified, USDA certified capsules, which is extremely rare. There's only one supplier in the world that offers that. And we do that because we know that

We are working with moms, this is a very vulnerable population where everything that they're consuming, they are concerned about it transferring into their breast milk and potentially impacting their children, their babies. And so it's really important to us to do our due diligence and ensure that whatever we have we're claiming is in our product is actually in there. So we don't like to add fillers, preservatives, no dyes, no artificial colorings of any kind.

We're just very thoughtful in their formulations and making sure that they're also science-backed. So anytime there is clinical research to be had, we are going to do about a year and a half of research before we actually create that formulation because we just want to make sure, again, that we're being really thoughtful with the ingredients that we use and that they have some clinical claims behind them so that we can say, yes, this is going to help you with hormonal imbalance or with...

weight management or metabolism or what have you. So that again, our end consumer can feel good knowing that we have been again, very thoughtful and targeted in our approach with all of our formulations.

Ramon Vela (32:06.924)
Yeah, and just a quick note on that. You're absolutely right. There's so many brands. I refer to them and I don't want to denigrate anybody necessarily, but there's a lot of brands that are very marketing centric and there's others that are more product centric. And the marketing centric, what I mean by that is that people

we'll see an opportunity in the market. And, and I mean, everyone does that, but their idea is really about, Hey, we can take sort of like a white label product. We don't know what's really in these ingredients or we don't know. Like we're just going to take this existing formula and we're just going to like market it and, and sell it and put our label on it and whatnot, and just go out and do it. And so what people don't realize is that when they go to a formulator who has maybe these formulations,

the formulae will ask them, what do you want? Do you want the marketing recipe or do you want the efficacious recipe, the thing that's actually gonna do something? And a lot of times people will choose the marketing recipe because it's cheaper and they can make more money. But the marketing recipe basically is, it might have some of the ingredients, some of the active ingredients, but it's only enough to make you.

feel something but not make you, not help you. And so people buy these products because they're marketed and they're marketed great. Like I have fallen for these, some products in the past when I look at TikTok or Instagram and I think, wow, that's pretty cool product. And then I get it and I'm really disappointed. And then that hurts everyone else because now they're disappointed in the supplements or whatever it is. And they, now they think, nothing, know, nothing's good. But the reality is it just takes a little bit more time and effort.

Luna Aziz (33:33.573)
Yes.

Ramon Vela (33:58.925)
and to find the brands like yours that have gone through the money and the time and the energy to get certified, be tested, to do all sorts of other things. And I think that's lesson today. If anyone's listening to this, it's like, do your research before you buy. I mean, if something sounds really too good to be true, know, research it and make sure that the company has all these certifications because you can get duped.

Luna Aziz (34:16.121)
Absolutely.

Ramon Vela (34:24.532)
I mean, it's so easy. Some people are great marketers and make you feel like, hey, I want to just do this. But to your point, yeah, I mean, think you, you know, you, when you see someone who has done all the stuff that you just talked about, I think that's a good lesson or a good clue that that company is doing the right things. And you should, you should probably look into that. So.

Luna Aziz (34:27.173)
Be over.

Luna Aziz (34:44.817)
My one of my biggest pet peeves is when you have a certain ingredient that has clinical studies behind it. When you look at the studies, there's a certain efficacious amount that has to be in there because that's what we use, those use in the studies. And then a brand will claim that they have that ingredient in it, but it's a fraction of what was actually used in the clinical study because if you use the full amount, it would be too expensive, right? So we're actually, we have an R &D team. We're actually using the efficacious amount and that's why it's more expensive, right?

We're going to go off of what the clinical study said was the efficacious amount as opposed to the like 10 % that another brand might put in there. But that's something that, you know, if you aren't super discerning or you don't even know to be looking at that, you might just think, they both have that ingredient. So I'm good. My bases are covered. And that's how they're cutting costs. And, you know, it's again, a fraction of the cost compared to, you know, someone who's actually looking into the research and finding what the efficacious amount is.

Ramon Vela (35:42.005)
Yeah, no, I agree. This is really hard. mean, all those, you know, getting certified, getting, you know, all these different things is difficult. Like people see these or they might see these words on your website or labels or whatever. And they think it's just, you know, I want, I really want people to know that these things are really, really hard to get. They're costly. You have to...

pay money, a lot of times you have to pay yearly for some of these certifications. And so it's very costly, it's a lot of time consuming. I'd love for you to share a little bit about, I mean, in the 10 years you've been doing this, it hasn't been an easy road. I'd love to get your thoughts, your examples on like all the things you've sacrificed. Like how hard has this been for you?

Luna Aziz (36:12.571)
We do, yes.

Luna Aziz (36:36.529)
I think this has been almost like my third baby. so quite a bit of sweat equity has gone into this for sure. There are obviously sacrifices that had to be made along the way. I think that any female founder or woman in power that I've seen has had to outsource quite a bit to be able to survive because there's no way that I could do it all. And so you sacrifice time with your family sometimes.

Being able to take vacations, this is the first year that we've actually been able to take vacation as a family and not think about work because for a long time we were a very scrappy team too. So I was kind of doing it all and I think that is honestly one of the pitfalls of being an entrepreneur is you feel like you have to do it all in the beginning and I definitely made that mistake. Now we have a fantastic team that we've built up and I have full trust in them and I can finally just take a step back.

and just be along for the ride instead of feeling like I was always heads down and I couldn't enjoy the winds because it was just constantly go, go, go. So I think we're, I'm in a very different place than I was in the beginning because I still have that passion and purpose for what I do, but I'm enjoying it so much more now. And I'm, I'm able to set aside time for my children and for my family in a way that I couldn't, you know, in probably the first five years of the business, cause we were just constantly growing.

so much, which was honestly a really exciting period of time. And I look back at that fondly, but I also remember a lot of sleepless nights. I think it impacted me both emotionally and physically because I was giving birth to children during that time too. And we know the toll that can take on the body as well. Gosh, there's so much, but I feel like it's first world problems to be honest. I think that might also come back to...

my background and the fact that, you know, my parents have always instilled a really strong work ethic in me. And, you know, the American dream was always within grasp to them. You know, that's why they came to this country and why they, you know, they're so proud of what I've been able to achieve and accomplish. And they're my biggest cheerleaders because of that. so, no, I think, you know, it's been quite the whirlwind and honestly surreal that it's even a business because like I mentioned,

Luna Aziz (39:01.958)
This was supposed to be a hobby. was supposed to be just something that I was doing on the side. And I'm hopeful that I've been able to fill a need within this market and serve a very underserved community, if you will. think moms, again, are still put on the wayside. And there isn't a lot of research and focus that goes into the postpartum period. So hopefully, us having a very strong community on social media.

And the focus that we put on it is just putting, I guess, lens on what that postpartum period looks like and what new motherhood looks like as well.

Ramon Vela (39:37.153)
Yeah, well, you know, people just don't realize, I mean, just even the mental anguish, even what you just said a second ago about feeling like you have to do something and or always thinking about work, you know, I remember I interviewed a woman named Shashi Chandran from a brand called Tea Drops. And I asked her the same question about what she sacrificed. And she kind of thought about it for a second. She said,

She goes, she didn't have any kids at the time. I'm not sure about now, but she said my relationships. goes as even when, when I'm with my friends. And I think she was like in her early twenties at the time. She said, even when I'm with my friends, they tell me that I'm not there. Like I'm not really there because you're always, you're always thinking about the business. And I, I interviewed the founder of sugarfina. This was like almost eight years ago. I know sugarfina is not around like the way they were back then, but

Luna Aziz (40:11.494)
Mmm.

Luna Aziz (40:20.902)
Yeah, it's hard to turn off. Yeah, it truly is.

Ramon Vela (40:34.572)
she told me the same thing. says when she's, even if she's taking a break and she's like watching TV or doing something, she's always thinking like, I should be doing something. Like I should be, I should be doing something while I watch TV. I should be doing something. Yeah. And that's, that takes a mental toll on people. So people don't realize that. So, okay. So let's go, we're going to talk about the product, but before you do that, since we're on the subject.

Luna Aziz (40:44.294)
Mm-hmm. There's no free time. You're not allowed to have free time. Yeah, there's no downtime. There's no bed rotting. It's go, go, go all the time.

Luna Aziz (40:55.43)
It does.

Ramon Vela (41:03.5)
What would you tell someone who's, I mean, we probably, whoever wasn't scared away from our just conversation and they wanted to do, be an entrepreneur, they wanted to, they have an idea, they want to put something up on Etsy or whatever. What would you recommend to people? Like, I'm sure people have asked you this question at trade shows and conferences and things like that. What advice would you give to a fellow entrepreneur, a woman or not?

Luna Aziz (41:30.98)
I think if you strongly believe that you have a good idea and something that's going to fill a need, don't make the mistake I did where I didn't outsource support and help early on because I felt like I could do it all and that I was the expert in everything. Build that trusted team early on because I guarantee there are experts out there in the world who are going to be that value add that will, if not, just taking more work or more work off of your plate.

just taking off some of that stressors that you're going to have early on because it will be something that you will have to commit to 24-7. It is very hard to turn off. So even if they're able to give you an hour a week that you don't have to be focused on that because someone else is doing it, it's worth it. So yeah, that would be my thing is just create that trusted team early on because it definitely makes a world of difference to your mental and physical health for sure.

Ramon Vela (42:27.19)
Yeah, well, that's good advice. And like I said, I agree with you. think the hardest thing about being a founder, from my experience in interviewing all the founders I have, it's not about the intricacies of what you're doing or the industry you're in or if you're in food or whatever, because a lot of that can be learned and you can find people, you can ask questions, you can learn all of that. To me, the hardest thing is your mental...

mental and emotional health, you know, and being able to keep that in check and to keep it healthy, because this could have its toll on you. And I know people who even have exited and have made a nice sort of, know, nice, lump sum exit, and they're still kind of dealing with stuff. I mean, because, I mean, yeah, it...

Luna Aziz (43:17.927)
Yeah, you can't turn it off.

Ramon Vela (43:21.676)
It really does number on you. mean, I'm not like you. This is first world problems, right? It's great. You know, you know,

Luna Aziz (43:26.899)
Oh, absolutely. No, mean, in some ways, you're so grateful that you had that success and, you know, the business continues to grow. So, you know, knock on wood, you always want to be appreciative of that. But yeah, there's always, you know, think about the pros and cons and see if you're comfortable knowing, you know, what you're going to be, what's involved, what you to be prepared for.

Ramon Vela (43:36.314)
yeah, but there is.

Ramon Vela (43:45.503)
Exactly. Yeah. It is. So it can take its toll and some people have burned them out and others, you know, and the success rate and this is why 10 years is such a huge, huge accomplishment because most people don't, you don't last. You know, I think it's like a certain percentage make it past two years and then another percentage makes it past three. And then I think five is the next milestone. And then seven, most companies like it's just, it starts to whittle down.

Luna Aziz (43:57.063)
Thank you.

Ramon Vela (44:13.916)
It's just a very small percentage who actually make it that. So that's a huge accomplishment. So let's talk about the product. So I really want people to know, especially people who have joined us and really appreciate your story and appreciate what you've done and how you do it. Let's talk a little bit about the products. So you can go to LegendaryMilk.com.

Luna Aziz (44:19.603)
Thanks so much.

Ramon Vela (44:41.778)
Legendary Milk.com. One thing I didn't mention earlier is that Legendary, as you mentioned earlier, but I didn't, is Dairy's has an I in it, like Dairy Milk. Legendary Milk is the website.com is the website. so tell us what, if someone loves what they've been hearing, they love your focus on support, they love all the things that you've been doing and...

the ingredients and the formulation and the certifications you've had. Where do you want them to start in this journey with your brand?

Luna Aziz (45:17.043)
If you scroll down a little bit, you'll see some of my favorites, actually, some that I took during my breastfeeding journey, and I'm still taking so liquid gold is our number one lactation supplement. It kind of has a nice go-to mix of herbal galactogox to help increase milk supply. She's Thirsty is something that we developed just in the last year, and now we have three different flavors. I have one on my desk as I drink this.

Ramon Vela (45:41.29)
He

Luna Aziz (45:41.779)
daily. is our strawberry lemonade and then we also have watermelon and retro pop which is kind of a plan bomb popper firecracker for the summer. So anyone can take these you know a misnomer with the name she's thirsty anyone can take it. It's good for the whole family. Men can take it. We have a lot of women who reach out and say I have to hide it from my husband because he's starting to drink it.

But it's a coconut water electrolyte mix. Tastes fantastic. It doesn't have any of that kind of salty aftertaste that a lot of electrolytes have. This took us a year and a half to develop because of that reason we wanted to make sure it actually tasted really good too. And we've been getting phenomenal feedback on it. It went tic-tac viral a couple of times. We've sold out a few times on it. And we have more flavors that we are developing as we speak. this can be used during...

the postpartum period when you're breastfeeding, also when you're pregnant. And the entire family can drink it as well. So my youngest loves the watermelon flavor. He drinks that every day. That one is wonderful. You also have the Myo-D-Kyronositol right there. That's a new format for us. It's a chewable. And so one thing that you learn when you're in the supplement space is that gummies are pretty much just candy.

Ramon Vela (46:42.998)
Great.

Luna Aziz (46:59.168)
And it's actually really hard to get active ingredients in a gummy because there's only so much you can fit. And also a lot of times they're sugar-based and so they're not great for your teeth health. So we decided to go with a chewable tablet. So myo-dechironosetal has been around for a while, but this is the first chewable form. So for someone who's going through pill fatigue and wants something that tastes good but actually still has the full amount of actives that you'd need for both myonosetal and dechironosetal.

This is a great alternative. This is also something that has gone tic-tac viral. And it's something that I take daily because I also have PCOS. And so I'm really candid about my journey through health, my just improving my health. And it's been a 10 year struggle really, and being my own personal advocate with my doctors to kind of understand what was going on because for a long time I had no idea that I had PCOS. And so that was kind of the impetus to create this product is I take

I want to say like 16 different supplements and I was just tired of pills, but I knew that gummies weren't an option either for me. I choose to stay away from gummies just because of that reason that it's very hard to fit actives in there. So I take this daily. So I'm a personal, huge advocate of it. I think it's fantastic that you just have to take one chewable a day and it tastes like a sweet tart. So it's actually something you can look forward to taking as well. And we do have, yeah, I mean, we have quite a few women's health

Ramon Vela (48:22.889)
Wow, that sounds great.

Luna Aziz (48:27.956)
products, if you look under that, the women's health tab there, you know, we're really trying to support women through every stage of life. So we have, let's see, Miss Bliss, which is our calming support, help us in anti-stress support. has saffron, it's a branded form of saffron called Afron that has clinical studies behind it in terms of helping with feelings of anxiousness or low mood.

some really interesting studies that we link on our actual webpage for Ms. Bliss. So that can be taken daily. We have something called SugarBabe that I actually take daily as well. And this is a excess carb blocker and also helps with blood sugar regulation. So many times, if you have PCOS, you oftentimes also have insulin resistance or have blood sugar imbalance issues. And so

We have this product that you take right before your two largest meals. It's helping to prevent the absorption of excess carbs. So let's say you're eating a carb heavy meal like pasta or let's say bread of some kind, donuts. You take this right before your meal and it's going to block those excess carbs. It's going to help regulate your blood sugar. So it's gonna keep it more of in a steady state instead of kind of that roller coaster.

up and down, spikes and surges and all of that, spikes and crashes. And then it's also going to help keep you filling fuller longer and curb some of those sugar and carb cravings. So I take this daily. It's definitely helping to manage my insulin resistance as well. And the hero ingredient with this is called Reducose. Once again, lots of clinical research behind it. And this was another product that took us a good year to develop. So it has a combination of

Dihydroberberine, which is a more better absorbed version of berberine. For anyone who's listening, berberine has been kind of a buzzword in recent years because it can help with blood sugar management and some say for weight management as well. So this has a combination of the better absorbed version of berberine, which is dihydroberberine, that reducos and then a little bit of Ceylon cinnamon, which can also be anti-inflammatory as well.

Ramon Vela (50:26.091)
Mm-hmm.

Ramon Vela (50:45.823)
Wow. I mean, you have, and just for everyone out there, if you're listening to this, I'm on the website right now, which is Legendary Milk, dairy is spelled like milk, dairy, D-A-I-R-Y, legendarymilk.com is the website. I'm just going through it right now you've got so much information. I just want to point out a couple of things. One is I've clicked on some of the product pages that Luna was mentioning.

And I just love the fact that you have lots of information on each page. You've got details, you've got how to use, you've got ingredients. You've also have a little, a drill down on the ingredients as well. You have FAQs about the product. So just a lot of really great, a lot of really great information there for people so that you not only know what the product is, but you feel good about it. We just talked about earlier about how sometimes products are sold on TikTok and Instagram and

you're dazzled by the marketing, but then you're disappointed in the product. This is a great sign for a brand that provides you with a lot of information so that you feel comfortable about your decision to buy it. And they give you all the information there. And I'm sure you could even call them and contact them and things like that. But also, we just talked about also all the certifications. And just by the way, a lot of these certifications actually cost money.

and many of them you have to renew every year. So this is a lot of extra time, energy and money that brands like Luna's brand, Legendary Milk, that they put into this brand to make sure that they're providing the best product, the most efficacious product for you. So just FYI, this stuff doesn't just appear here. You know, like this non-GMO certified, that is definitely something that costs money.

And so when a brand doesn't have these things, it's not so much that they may not have a great product, but you know that there's a trust that you can trust a brand that this is a sign that you can trust a brand that they've already been certified and have these things. So lots of really great info, Luna.

Luna Aziz (53:00.021)
Thank you. You know your stuff Ramon too. You know your supplement space.

Ramon Vela (53:04.553)
Yeah. Well, we've covered a lot of stuff. But I'm just, you know, I love this, you know, the, the breakdown that you have here. So like for people, lot of times people that you look at products and they're not really sure which one is the best to choose, but you've got it broken down by benefits. which is great metabolism, relaxation, vaginal support, urinary support, immune support. You've got bundles, you've got resources. And then,

You have here supplements for toddlers and babies?

Luna Aziz (53:35.638)
We do, yeah. So we have a full line of organic baby supplements. They're all liquid supplements. These are things that typically, you know, when you go to the doctor, the pediatrician will recommend that you put your baby on in a D drop supplement of some kind that helps to promote strong bones and teeth for a baby. So we have a combination of D3 and K2, and that's just helping to optimize the calcium absorption into the bones.

We also have a probiotic for occasional gas and colic, elderberry drops for cold and flu season, if baby's getting a little bit of a cold, a little bit stuffed up. And then we have iron drops. That's typically, I believe, around nine to 12 months. When you go to the pediatrician, they'll do an anemia test to see if your baby is anemic. And that's typically when, if they are, they'll be recommended iron drops for supplementation.

Ramon Vela (54:31.946)
Wow. Yeah, I mean, you've got so much of this stuff covered in terms of, know, like we talked about, helping this community, helping your community the best that you can. And well, I mean, it looks like you've got a great website here with lots of really great information. And you've got other things here, like a rewards program, subscribe and save. Is there anything else here that you want to talk about that you want to mention? I mean,

Luna Aziz (54:43.359)
Thank you. We tried.

Ramon Vela (55:01.236)
I kind of feel like the rewards program and any type of program like that, it's always great. You've got an affiliate program too, which I always love because if you have a mom who really loves what they've experienced with your brand and they want to share this product that they've used and really love, they can start an affiliate program. if you're a mother out there and you want to make this extra cash, then this is a great

Luna Aziz (55:14.452)
Absolutely.

Luna Aziz (55:26.271)
Definitely.

Ramon Vela (55:30.912)
This is a great way to do that by promoting something that you already know and experience a lot.

Luna Aziz (55:36.631)
I think our moms are our biggest advocates. And yes, we do have an affiliate program. We also are on TikTok shop. So we work with creators on there as well. And people can request samples on there and make videos. We absolutely want to help support moms in any way that we can. So yes, we're, we're, we try to meet moms where they're at. And we know that a lot of them are on TikTok. So we're there too. The only thing I would mention is that we do have a new product coming. It's called Bloat Batty. It's a,

a three-in-one daily digestive enzyme supplement. It has something called OptoZiome in it. And so the clinical research on that ingredient shows that it can help with protein digestion. So if you are someone, they call the muscle mommies or Pilates princess, someone who's ingesting a lot of protein, we're hearing in the news all the time now how important it is that we're getting enough protein intake. But oftentimes that can come with some bloating or gassiness.

So this Optiziam ingredient actually helps to break down that whey protein and so that it's better digested in your body. So you're optimizing that absorption as well so that you're taking advantage of all the protein that you can get. And then we also have some digestive enzymes in there and a strain of probiotic also to help with that occasional gas and bloating.

Ramon Vela (56:58.944)
Wow, that's great. And when does that come out?

Luna Aziz (57:01.994)
That comes out, I believe, in two weeks.

Ramon Vela (57:04.234)
Okay, so we're August 9th right now. no, 13th, well, 9th. Yeah, so early September. Okay, great. And then I was gonna ask you about this quiz. like, I'm assuming that if someone comes to your website, they've loved this conversation, they go to the website, and maybe they're just not sure where to start. Is the quiz a good place to start?

Luna Aziz (57:09.905)
It's early September.

Luna Aziz (57:28.79)
I think it's a great place to start. It's pretty comprehensive. Multiple options can be chosen as well if you're not really sure where you want to start. Maybe you're someone who's looking for something. You have a stressful job. You're looking for something kind of for a de-stressor calming support, but also maybe you are going through some insomnia or sleep issues and you want something for that, you can absolutely choose both options. And we have products for both of those concerns. So absolutely.

I think the quiz is a great way to start on the website.

Ramon Vela (58:01.325)
Well, this has been fantastic. So I want to be respectful of your time. I just have one last question before we go. Well, actually two more, but one is really super simple. I kind of just, I want to wrap this whole thing up in a nice little bowl, bow. If you know, and I'm sorry if I'm putting you on the spot, but we've talked about so many really great things here. There's so much things I think to love about your brand and what you're doing. And I love this, this.

focus on helping your community and really being considering support, your primary objective. What is something you'd like them to know? We talked about, or you mentioned earlier actually, that whether it's on TikTok or Instagram or whatever, people see different products out there and many of these products are not efficacious. They don't have all these certifications, they're not tested, they don't go through any research or anything like that.

and so people don't know, you know, they see ingredients and they think, okay, well, this one has this ingredient. This one has that ingredient. You know, what, what would you like to lead with the audience in terms of why they should look at legendary milk? Is there anything that you want them to know that they're not going to read on the website or anything like that? Did you just want them to keep in mind that's important to you and that, you know, maybe important to them who is listening or watching.

Luna Aziz (59:29.076)
I think, first all, I hope they find us on social media first, because I think we talked about how we're kind of breaking the stigma around breastfeeding. And we have a sister account called Legendary Women where we do the same thing for all of the plethora of women's health issues, whether that's period pain, PMS, PCOS, hormonal challenges, menopause. We're continuing that journey with the Legendary Women account. So I hope that first they can just, again, we talked about

just wanting people to resonate with what we're doing and feeling like they're not so alone. The customer support that we offer, our customer service team, they're all certified breastfeeding specialists, so they've gone through a 90-hour course to be able to speak to breastfeeding intelligently and be able to provide educated responses for any questions that a mom might have. They're also fully trained on all of the products, can provide suggestions for any concerns that you might have.

You know, we talk about take our quiz and get personalized recommendations. We really are trying to offer a very personalized and thoughtful experience for every person who touches base with us, whether that's through the website or through Instagram, TikTok, social media, whatever, have you, DMs. We want that touch point where you feel like you're supported in whatever that journey looks like for you at this point.

Ramon Vela (01:00:52.588)
This has been fantastic. Thank you so much for sharing your time with us and kind of getting helping us get to know who you are and then the brand. One last question is where do want them to go? Is this available anywhere beyond your website? Is there any place that you want them to go beyond your website or is the website the best place?

Luna Aziz (01:00:55.798)
Thank you.

Luna Aziz (01:01:14.624)
We actually are available in Walmart stores and Target stores nationwide. We're also in HEB, which is a Texas grocer. Shout out to them. We love HEB. We're also in Meyer, which is, believe in the Midwest and Northern States. And we're on TikTok and Amazon and our website as well.

Ramon Vela (01:01:35.853)
Oh, okay, great. You're a lot of places. So like, I would assume the best place to start if they are on TikTok or if they see, if they listen to this, go to the website, probably best thing to do is sign up for the newsletter. That way you keep up to date on all the new products and things that are happening.

And then of course, if it's more convenient for you go somewhere else like Amazon or Walmart or Target, that's always great too. But this has been great. Thank you so much for your time and your energy and your passion for all of this. I can tell how much you care about this and your eyes light up when you're talking about the support and things. No, no, I appreciate it. And I appreciate you sharing things too, because this isn't what you're doing and you're helping people who are...

Luna Aziz (01:02:00.983)
Thank you.

culture.

Luna Aziz (01:02:12.929)
Thanks. I could go on and on about that. I didn't want to get too far into it though.

Ramon Vela (01:02:24.524)
who are going through a difficult time with their lives, a beautiful time, and very natural, but at the same time it's very difficult. And so you're there, I love that you're there for them in all sorts of different ways, including creating these great products. But also on your side, this is a difficult thing to do. You've been doing it for 10 years and that's quite an accomplishment. And it is difficult. So I appreciate you sharing some of the challenges.

Luna Aziz (01:02:49.568)
Thank you. Yeah, I don't, is the first year that we've have a PR team and then I'm putting my face out there. So I'm still kind of learning what I'm supposed to be doing at this point. So hopefully I wasn't, I wasn't terrible.

Ramon Vela (01:02:54.683)
Ha ha.

Ramon Vela (01:03:00.012)
No, no, you were fantastic. Don't worry. So everyone out there, thank you again for being on the show and everyone out there. We have just had Luna Aziz, who is CEO and founder of Legendary Milk. Reminder that dairy is spelled like the milk dairy, D-A-I-R-Y. So it's legendarymilk.com. When I say that, I think of how I met your mother. I don't know if you ever saw that.

Luna Aziz (01:03:02.688)
Thank you.

Luna Aziz (01:03:25.64)
I know that we've gotten that meme many times.

Ramon Vela (01:03:28.716)
Legendary. And so go to the website, best place to start, sign up for the newsletter, but remember they're also available in Walmart, Target, HB, Meijer, Amazon, and I'm sure others. So go check it out. I'm sure you can find it where they are. And do yourself a favor, go check out the website. If you are going through, if you are pregnant or about to get pregnant or you're experiencing, you're in the process right now,

in your breastfeeding, then go to the website. And or if you know someone who is or you know, have a friend, a family member, whoever it is, this is a great website. So much information in there that I think people are gonna benefit from it regardless. So go check it out. And then beyond that, as I mentioned, we'll have the link that she mentioned to the website and all the other places.

on our podcast description, which you can find on Apple and Spotify and any other place that you listen to podcasts, simply type in the story of a brand show and you should be able to find it. Beyond that, everyone, as I mentioned, always stay safe, stay sane, stay healthy. And one way in this case of staying healthy if you are pregnant is going to legendarymilk.com. Legendarymilk.com is the website, so go check it out.

And then lastly, as we started the show with a question of gratitude, I just want to end with this in that, you know, everyone is going through something. We've been going through a lot with the pandemic and now with the economics and with wars and politics and everything else. And it's just making a lot of people very anxious. Let's just do ourselves a favor and remember that everyone is going through something. And if we can just be a little kinder.

we can make this human experience a better one. Beyond that, thank you from the bottom of my heart for listening to another episode of the story of a brand.