Building a brand in the wellness space is one thing—reimagining how consumers experience vitamins entirely is another. In this episode of The Story of a Brand, Rose Hamilton sits down with Leslie Danford, Founder at Vitaminis, to explore how she’s doing exactly that. From challenging traditional formats to creating a more joyful, design-forward approach to daily health, Leslie shares how...
In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: Angelica Fuentes, Founder & CEO of NOWFUL. From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner...
When it comes to building lasting health and wellness brands, few people have as much lived experience as Raza Bashir. As Chief Innovation Officer at Iovate Health Sciences International, Raza has spent nearly two decades turning cutting-edge science into products that make a real difference in people’s lives. From MuscleTech to Hydroxycut, his fingerprints are on some of the most influential supplement brands of our time. In this conversation...
I had such an inspiring conversation with Luna Aziz, the CEO & Founder of Legendairy Milk. What started as her personal struggle with breastfeeding and milk supply has grown into a mission-driven brand that supports women through every stage of life—from trying...
In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children. Darren shares how a single disappointing Amazon order led him down a path of obsession with...
