Features:

**This episode is brought to you by , , and **   “A brand that is about life's little moments” that's what Air & Anchor strives to be. In part 1, we have and , Co-Founders of , a lifestyle brand. They launched the brand as a way to take...

**This episode is brought to you by , , and **   “Collaboration over competition will always win” that's what keeps Ben focused on what's truly important. In part 2, , Founder and CEO of , mentions the beginning of the brand when he lacked...

**This episode is brought to you by , , and **   “What I can do differently, I'm going to do it right away” that's Ben’s approach to differentiating his brand. In part 1, we have , Founder and CEO of , a brand that creates custom pet...

**This episode is brought to you by , , and **   “Sticking to what you really want to stand for,” Nelson and Bem say. In part 2, and , Co-Founders of , mentioned that the opportunity to build something around the pandemic environment was...

**This episode is brought to you by , , and **   “To create comfort for the modern outdoors” that's the True Places goal. In part 1, we have and , both Co-Founders of , a new direct-to-consumer startup. Ben and Nelson meet while working...

**This episode is brought to you by , , , and **   “Healthier, tastier, and more convenient for parents” that's how Kidfresh is reinventing kids' favorite foods. In part 2, , Founder of , mentioned their two starting points. The brand's...

**This episode is brought to you by , , , and **   “The leading brand of better-for-you frozen kids foods,” says Matt. Today we have , Founder of , a natural food company. After being blessed with children, Mathias realized the challenge and...

**This episode is brought to you by , , and **   “Energy and hydration any time” that's what gravitates the younger generation towards Wake Up Water. In part 2, , Founder and CEO of , adds that their product also helps with hangovers. Lemon,...

**This episode is brought to you by , , and **   “A better for you energy drink,” that's what Wake Up Water makes. In part 1, we have , Founder and CEO of , a beverage company. Tyler always wanted to run his own business and had an interest...

**This episode is brought to you by , , and **   “Brands that are female-founded, natural, innovative, and have some sort of mission towards sustainability,” that's who Gather Brands aligns with. In part 2, , Founder and CEO of , continue...

**This episode is brought to you by , , and **   “More than just a broker,'' Mia says. Today we have , Founder and CEO of , a sales consulting company. Mia started in the mountain biking industry and then switched to the natural product...

*This episode is brought to you by , , and ** “We're not trying to change people's habits; instead, we’re bringing new science innovation ingredients and making it delicious and better-for-you at the same time,” says Louis. In part 2, , Founder...

*This episode is brought to you by , , and **   “Giving people value through ice cream” that's what Killer Creamery does. Today we have , Founder of , a whole natural zero sugar ice cream company. Louis attended the University of Idaho and...

**This episode is brought to you by , , and **   “You're trading on your belief in the story,” says Ginger when asked about the brand story. In part 2, , CEO and Founder of , tells us that there's no hard and fast rule regarding the...

**This episode is brought to you by , , and **   “Helping brands position and communicate big ideas” that's what the Zumaeta Group does. Today we have , CEO and founder of , a brand strategy firm. Ginger started as a receptionist in a media...

**This episode is brought to you by , , , and **   “We're trying to replace the sweetness you find in other beverages” says Candace since people love their sweets. In part 2, , Founder and CEO and , Co-Founder of mentions botanicals are...

**This episode is brought to you by , , , and **   “Raise your vibe” that's been Petal’s tagline and what it so beautifully illustrates on everything from it’s artwork, ingredients, and aromas. In part 1, we have , Founder and CEO and ,...

**This episode is brought to you by , , and **   “It’s a really easy way to show your values,” that's what Michael thinks about their conversation about their card deck. In part 2, , Founder of , mentions their different card decks. He...

**This episode is brought to you by , , and **   “Creating work that advocates for a more inclusive and empathetic world” that's what Curiosity Lab is dedicated to bringing into the world. Today we have , Founder of , a product content and...

**This episode is brought to you by , , and **   “For many consumers, Humble has become their scent..that's been exciting” says Jeff. In the second half, , Founder and CEO of mentions the ingredients as well as their source. For Humble...

**This episode is brought to you by , , and **   “Creating products that are good for you” that's the mission of Humble Brands. Today we have , Founder and CEO of , a brand that makes health and beautifully scented personal care products....

*This episode is brought to you by , , and **   “Business can be part of the solution for revitalizing and rebranding a community” that's what Marshall thinks. In part 2, , Director of Sales and Third-Generation owner of , talks about how...

*This episode is brought to you by , , and **   “If there's such a thing as a luxury brand in peanuts, it would be Hubs,” says Marshall. Today we have , Director of sales and Third-Generation owner of , a Virginia peanuts brand. Marshall's...

**This episode is brought to you by , , and **   “Encourage our consumers to come in and be a part of developing the brand identity” that's what makes Jones Soda different from other brands. Today we have - President and CEO of , a soda...