TomboyX - Gender Neutral Underwear and Apparel For All

Co-Founders Fran Dunaway and Naomi Gonzalez of TomBoyX share with us their incredible journey of designing gender-neutral underwear and apparel that provides high-quality clothing for everyone.

Despite their initial success, they struggled with creating a boxer brief/shorts that would fit a woman’s body made with top-notch quality, exceptional comfort, and cute as well. But eventually and with lots of feedback from customers they got it right and the rest is history. 
 
In part 1, Fran and Naomi discuss How to find a product that benefits a community, How to actively-listen so you can serve your consumers more directly, How to have a brand that people want to trust through sharing their stories, Why they approach life with an all-in-lean-in-attitude, Taking the ego out of building a business, Why they want to make decision-based on values first, economics second, How to run a brand when married to your co-Founder, Advice for potential entrepreneurs, and so much more.