Slowtide - How Surf and Art Sparked a Global Brand

I had such a great time talking with Dario Phillips, Co-founder of Slowtide. What started as a simple idea—a better beach towel—has grown into a lifestyle brand that’s as much about art and culture as it is about function. 

Dario shared how Slowtide turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today’s consumer.

What really stood out to me was the way Dario approaches brand building. Slowtide isn’t just about selling towels; it’s about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary.

Here are a few key moments from the episode:

* How a love for surf, art, and culture inspired the very first product idea.

* The journey from a side hustle to a full-fledged brand stocked in major retailers.

* Why artist and brand collaborations have become such a powerful part of their identity.

* The challenges of scaling while staying true to their creative roots and sustainable values.

* Insights into how Slowtide turned a utilitarian product into a lifestyle statement.

Join me, Ramon Vela, as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community.

For more on Slowtide, visit: https://slowtide.co/

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