NEOCLASSICS - Cultivating Conscious Minds

In the second part of this Feature, Richard Bao, Founder at NEOCLASSICS, continues sharing the story of his Los Angeles-based brand that features original message-driven artworks and with a goal of cultivating conscious minds. He tells us what "ethically and locally" means to him and why it is so important to build a community of suppliers, manufacturers, and sowers. He also shares the messages hidden and not so hidden in his clothing & designs. Here's the rest of his story.

 

In part two, Richard discusses: What ethically and locally means to him; How the creative process works in designing their clothes; Why bing "unbound" is so important; The benefits of doing things locally in the time of COVID; How he was able to pivot prior to COVID; The messages in the designs; The his tagline is so personal; And so much more.