MTE - A Better Way to Recharge

Ramon Vela (00:02.84)
Welcome back everyone. We have a great show today. I have with me Jeff Boyd, who is the founder of MTE. Welcome to the show.

Jeff Boyd (00:28.19)
Thank you. So excited to be here.

Ramon Vela (00:30.84)
Well, I appreciate your time and I know you're busy and you've got a lot of things going on. So I appreciate you making a little time for our audience and helping us to get to know who you are, but also what MTE is and what you provide. So why don't we get right down to it? I like to start these interviews with sort of a signature question and it's a question of gratitude. I'm a big believer in gratitude. I have a gratitude meditation practice. It's helped me through some of my

dark moments of my life and I really love to promote it. But I also think it's important for another reason. It's very easy for consumers to look at a product on the market and just see a faceless corporation, whether it's on the retail shelf or online. They don't really know what goes into creating a brand and a product. I like to take this conversation and bring it really down to a human to human level.

And I really want people to get to know who you are because I believe that while I like to feature the people behind the scenes, I want to talk about what goes on behind the scenes. I want to talk about the ups and the downs. And I want people to know that there's real people who care deeply about the product and the community and the consumers and the quality of the product and the materials and the ingredients and everything else. And a great way of sort of getting to know who you are as a person.

is by understanding what you're grateful for. So if you don't mind, can you share a moment or a memory when someone did something for you that just made you feel grateful because it meant that they believed in you, your vision, or your potential?

Jeff Boyd (02:10.13)
Well, yeah, first of all, thanks for having me. I'm excited to be here. Everything you just articulated when we first met got me really excited. You go on these tours, if you will, to talk about the brand and talk about what you're doing.

And sometimes it's a little bit more product focused or what have you. But I've long said, you go into any store and you see so many products. It just looks like they're so easy and they're so nameless, faceless. And you can see it in some of the comments that we get from people that can tell. some of them outright say,

I know, you know, no one, no one cares about me or, know, people have already felt like they're, sort of talking into the abyss. And, you know, so to be able to come on here and actually put a name and a face with the brand and what we do, like very excited about it. So anyway, I know I'm on a tangent to answer, to answer your question. Very generic. but you know, very most meaningful is.

Ramon Vela (02:57.614)
Mm-hmm.

Ramon Vela (03:08.79)
It's okay.

Jeff Boyd (03:18.974)
It happened from from my kids and you know on my birthday They you know in the past I've gotten all sorts of presents, but they both just wrote me, you know an unbelievable letter that talked about How I've made their dreams come true and they feel heard and they feel safe and motivated and inspired and

and they have the greatest dad, know, you know, everybody's, you know, like the world's greatest selling shirt, right? Like best dad, you know, but to get this from my kids, it just gave me, you know, clearly it's a weird dichotomy because everybody knows oftentimes the kids have no frame of reference. They don't know how good or bad.

Ramon Vela (03:49.838)
you

Ramon Vela (03:55.406)
Hmm.

Jeff Boyd (04:13.114)
I really am as a dad, right? mean, I'm the only one they got. So it's like, it is what it is. But to get the heartfelt and the real explanation as to how I've impacted their lives and their mind, it gave me a sense of gratitude and, you know, feeling of just fulfillment that I've never really had before. It was pretty special. somebody told me one time,

the greatest teacher that you'll ever have are your kids. And I felt like in that moment, they sort of taught me gratitude could be bigger than I'd ever thought it was. I'm grateful for many, many things over many years and mentors and moments and coaches and customers and some even, I mean, one of my...

One thing that I'm grateful for years ago as a customer that was disgruntled. I learned a lot from her and it still sticks in my mind decades later. But those moments of gratitude were to some degree finite. And this letter I got from my kids was just really infinite for me. it was something that's, I feel...

feel very generic saying a letter for my kids. I feel like somebody I think could give a lot more compelling dynamic answers, but the truth of the matter is it moved me like I've never felt before, and so that's how I wanted to answer this question.

Ramon Vela (05:50.86)
Yeah, well, no, no, no, this is great. I appreciate it. And, and you're right. I mean, it could be very, very powerful to get gratitude from, from, you know, from your kids and, and, even, you know, the reality is like, you don't think about it right now. I don't know how old your kids are, but I have older ones now, but people don't really realize how much time, money, energy, and

And also just like in terms of just thinking about them, know, have, they're on your mind all the time. That's something that people don't talk to you about when you have kids is the mental energy that you spend. Like you are always thinking about them. Like you're all, they're always on your mind. Of course you do work and everything else, but they're in there somewhere. They're always there in the back. And you are always worried about them.

you you want to protect them and all of this. So we don't expect things back necessarily as parents, like for them to pay us back or anything like that. But you know what? It's nice. It's nice to feel like they have some gratitude, like they see how much you spend, how much energy you spend, you know, taking like, for instance, like your daughter to camp and so forth and all that.

You know, it's like, it's nice and it, and it gives you that energy. And I can tell you that when I was dealing with some very dark moments in my life, um, back in 2008, when I had to close down a business that I had been building for like seven years, um, and laying off people and I was in debt and everything else, I was really hitting a dark moment. And, um, and it was thinking about my children that really kind of gave me that energy to keep going. And, and I actually received a

a card, hadn't written a note, was on my dresser and I could tell it was my daughter because, you know, the handwriting was really bad and, you know, it's like, and it was just like, and it just said something like, what was it? Like, I know things are bad, but I know you can do it. And it was signed, you're your helper. And I was just like, you know, it's like, just hits you right in the gut.

Jeff Boyd (07:56.008)
Thank you.

Ramon Vela (08:14.936)
So yeah, so thank you. And the reality is we're not entrepreneurs, founders, executives, we're not islands. We build things and people in our lives indirectly support us. Our kids, our spouses, our partners, our families, our brothers, sisters, whatever, they indirectly help us and support us in their own way. then of course all the other people, vendors and partners and everything else, there's a lot of people behind what we do.

And it's just great to step back a little bit sometimes and just be grateful. So thanks for sharing that, Jeff. I truly appreciate that. So let's talk a little bit about this thing that this business and this idea of MTE, how did it get started? What was the impetus? And you don't have to go, I mean, it's up to you how far back you want to go.

But I would like to find out like where were you, at what point of your life were you before this thing started?

Jeff Boyd (09:21.342)
Yeah, I'm just trying to think how far back I want to take you guys. I want to make sure I want to keep everybody awake. So 2019 I sold my last business and I felt I had a feeling I've really only had it twice in my life once when I graduated college and once then which is sort of I could do anything I want now.

but I want to make the right decision. I don't want to screw it up because I don't want to go five years down the path or so what have you and realize I made the wrong choice. And because of that, I felt a little bit of pressure, which is weird because like conceptually it would be the opposite, right? You can do anything you want like it's pressure free, but I, this is the only two times in my life really where I felt a lot of pressure to make a decision and get it right.

And then COVID hit. so, you know, that, obviously jolted things and it gave me more time to think. and as I was doing so, the one thing that I kept coming back to is I wanted to be passionate about what I was doing, right? Like my prior business, was, I was passionate about the business, but I wasn't necessarily passionate about the product per se. Like I really wanted it to come from the heart and be able to have a conversation like this with you.

as an example. And so, you know, I started thinking, well, what is that? A couple of things came to mind. One is health and wellness and feeling good. That was always, it's always been really important to me. I've been into it since I was a teenager and it's been a part of my life ever since. I've instilled it in my family, my children, you know, it's my friends, everybody knows it's important to me. I lead with it and

It's important to me for a number of different reasons, but not the least of which is I just feel great. Right. And so, you know, kept thinking, how can I help people? Cause I got, the other thing is, I guess it's a sidebar. I in my, because my friends and family and everybody knows that I'm so passionate about it and have a deep.

Jeff Boyd (11:34.334)
understanding of it, knowledge of it, and also an appreciation for it. A lot of times I would get in these conversations with people, hey, what supplements are you using? What do you do to work out? And all these things that would come across the conversations with me. And I started seeing a trend which was people were struggling, like good friends of mine. I was out with a couple good friends.

And one was like, I'm taking two five hour energies a day just to get through the day. But it's still, you know, I still have brain fog and I'm still riddled with anxiety. And, you know, this is one of my best friends my whole life. And I thought, oh, my God, like.

This guy, the only time I really ever seen him, because we lived in different cities, was just all fun and happy and reminiscence and good times. Meanwhile, day to day, he's struggling a little bit. Those types of things, that story, this story, and they just little ...

Little bits here little bits there and I started thinking what can we do? Because I'm passionate about it. I you know, it's something that's really important to me. And meanwhile, I'm always in the search to help me write selfishly and and selling the business in 2019 I Was very very stressed out anxious, you know just felt I'm gonna call it dark but overwhelmed burned out

Ramon Vela (13:03.277)
Mm-hmm.

Jeff Boyd (13:04.008)
You know, I sold the business just anecdotally I sold the business and went home and slept for two days straight. Like that, that's kind of where I was. There's no celebration or anything like, you know, it just like, let me go sleep for two days. so I was looking for something to help me deal with stress to kind of modulate and regulate. So I married all that together with.

So talking with friends, talking with family, sort of selfish pursuits and thought, all right, well, let's, let's go find a supplement that can help me. can suggest to my friends and on it went. And we looked and looked and looked and with the intent of me becoming their best client and, know, spreading the gospel to, everybody I knew about this amazing product and couldn't find it. Like couldn't find anything even close. And so that's when the light bulb sort of went off.

So we started thinking, hey, we can make something here. Society has changed, things are different, but everything is sort of the same. In terms of you've got to cocktail it, you need something for focus and you need something for sleep and energy and mood and you know, and...

gut health and probiotics and then the confusion. I mean, this is the last thing I think I'll say before I just take a breath here and get your thoughts is the confusion. know, people just on the prebiotic as an example, or probiotic.

Should they be refrigerated? Should they not be refrigerated? If they're not, you know, if they need to be refrigerated, does that mean they're so delicate as soon as they hit my stomach, they're gonna die? You know, if they're not refrigerated, are the live cultures now dead? Right? mean, like these types of things, who has the answers to them? Who knows? Who knows what to buy? And that's a probiotic, right? That's before you get into focus and mood and sleep at night and energy and on a web.

Ramon Vela (14:44.802)
Hmm.

Ramon Vela (14:53.219)
Mm-hmm.

Jeff Boyd (14:54.61)
So we started thinking, let's put together something that could help people and do it all at once.

And starting with me and then and then started with my family, my buddy. It was my best client has been he was our first client and the best client still called me the other day and was like, I'm traveling. I'm out like, dude, you got to rush me some stuff here. Like, you know, he's and it's, you know, it's, been a great satisfaction that we're able to, create a product that he loves as much as we do. So that's sort of the Genesis and that's, that's how we got the thinking started.

And then, you know, then the process began, which is the whole other story, but the backstory.

Ramon Vela (15:36.226)
Mm-hmm. Yeah. Yeah. And for everyone out there, you want to take a look at what we're going to be talking about, you can go to getmte.com. Getmte.com. So walk us a little bit through. you were at a point in your life where you were looking to do something different. And you want at this time to have to be...

a product that you were passionate about, that you can believe in, and that you could really, you know, feel like, and I'm putting words in my mouth, but you could, in your mouth, that you wanted to feel good about, and you want to feel like it was maybe in some ways more than just a business, but something that was really going to impact people's lives. Because you're looking at your friend, you're looking at other people, and you're looking at those around us, and people are struggling with stress.

with anxiety, with low energy, with gut problems, with all these different things. mean, there's definitely a problem out there for products like yours to solve. And so you're at this stage, but I don't know what your business was before, but it doesn't sound like you had the knowledge and the experience to build a supplement, or maybe you did.

So what were your next steps? mean, did you look to see what ingredients out there were the ones that were best to solve some of these issues? Did you find somebody that maybe can help you formulate or identify these things? Did you build it at home? you like, what were your sort of your next steps in terms of building it? We're only gonna go through the steps. You don't have to tell me all of it, because I'm sure this is like never ending, but what were some of the big next steps that you took after that?

Jeff Boyd (17:30.8)
I think that's, mean, first of all, you hit the nail on the head. as you were saying that, I was like, man, I just like, need you to follow me around and tell the story. like people, people were hurting and there was, there is a huge need for it. So we were so excited to put it together and you know, the next steps were, I knew nothing. I mean, in my last business was, I was a shipping company. love supplements. I love the fact that they can take you from good to great.

you know, better to best on it goes, but I didn't know how to formulate them or anything else. And what, so we started with an idea of this is how we want to help me, my, my partner, our families, our friends, and then the world at large. So we just put together a team of people to help us. We got one of the world's preeminent, I or VAT formulators.

to come on board and help us. We got one of the world's preeminent biochemists and product manufacturers to come on and help us and advise us and some nutritionists, some doctors, and we just put this team together and just said, look, we wanna help people. We have no idea how, right? So like, you tell us, what would you do? We want...

We feel like energy's broken, right? Energy drinks are from the 80s and from the 90s, and that was a different world, right? There was no 24 hour news. There was no cell phones. There was no dopamine depletion before noon. There's no Netflix eating into our sleep every single night. On it goes, right? There wasn't the anxiety and the depression and all these things. So we want to redo energy and we feel like caffeine in...

to energize in isolation is probably problematic, right? Like having a cup of coffee in the morning, that's different. I'm talking about opening an energy drink at 11 or whenever you open it and ingesting hundreds of milligrams of caffeine. We just felt like.

Ramon Vela (19:22.413)
Mm-hmm.

Jeff Boyd (19:31.826)
you know, if I'm totally transparent, didn't feel like that big of a deal in the eighties and nineties when it came out. But as the world changed, it just felt like it's now treating more of a symptom rather than the cause. If you will, we wanted something to do both. But we also recognized we didn't want something that didn't work that you couldn't feel it because then, you know, this notion of take it for six months and you'll feel great, you know, like a wink and a nod. We didn't want that. We wanted people to feel it right now because people need support now.

Ramon Vela (19:42.029)
Mm-hmm.

Jeff Boyd (20:01.79)
I wanted support now, right? My friend needed support now, not six months from now. So having that conversation with people and then saying, but listen, energy is one thing to go back to my friend, but what about the brain fog? What about the focus, right? Like if that needs to be addressed and what if you're in a state of depression or anxious all the time? It's tough to...

to use that energy. I have energy, let's say, now I have focus, but I'm riddled with depression or I'm riddled with anxiety or both, you're clearly not in an optimal state to utilize it. Then we started talking about, how does the body generate its own energy? That begins and ends for me with sleep.

Ramon Vela (20:48.558)
Mm-hmm.

Jeff Boyd (20:48.732)
Which is a dichotomy because to support your energy today and sleep tonight like nobody's ever done that right? They usually one you hear one or the other certainly not both But we started wanting to support sleep Foundationally not going to sleep. So that's the difference right like most products will just help you fall asleep. We wanted you to sleep better

So we're having these conversations with these Ayurvedic formulas, you know, all these people and everybody's just throwing out different ideas and different, you know, the Ayurvedic formulator straight away was like, you need saffron. Like for me, it's the greatest thing. Yes, ashwagandha, you know, to some degree we need some, we definitely need some adaptogens, saffron is, it's got to be a part of the formula. Here's why biochemists, Hey, here's some, here's some, um,

Derivatives of caffeine that have all the upside of caffeine, but none of the down right? No jitters. No crash doesn't spike Your cortisol which is you know sort of contra to what we were trying to do elsewhere So that made sense, right? So and it doesn't it doesn't have an impact on your sleep What you know, now we're sort of coming full circle So everybody just having these conversations and because it was important. I think this last thing I'll say on it. It was important That the formula worked

in concert, right? Like, because otherwise anybody can go silo this stuff. Anybody can go take three energy drinks during the day and then a bunch of, you know, whatever it is you need to get to sleep at night and rinse, you melatonin or whatever it is, rinse and repeat. I wanted everything to work in concert and harmony. And so we just sort of directed this orchestra, if you will, of brain power and just listened and heard and

and push back here and really just try to keep our mouths shut and learn, which we did. And everybody was very gracious with their knowledge. And I think what's surprising is how much people want to help others when they're like our Ayurvedic formulator, his example was just like he had a spark in his eye that was just contagious because it was like, I've waited all my life to make this formula.

Ramon Vela (22:59.907)
Mm-hmm.

Jeff Boyd (23:00.062)
Because normally I'm constrained by budget or target market or this is the hot product. So it needs to have protein in it, you know, or all these things that, that he'd been handcuffed with. And we'd sort of gave him the license to. We want to go help people be well and be their best help us. And he was like, dude, where have you been all my life? You know? So, that was our first step is getting the very short answer, getting a lot of people that are a lot smarter than us and listening.

Ramon Vela (23:16.002)
Mm-hmm.

Ramon Vela (23:30.222)
So let me drill down on one aspect that you just mentioned because I think it's important one and just so everyone else knows, you can go to getmte.com, getmte.com. So on the website, and I'm taking a look at it right now, you have this product that is everyday energy focused mood recovery. And there's...

there's a few things in there, right? There's energy, there's a focus, there's a mood and so forth. And you might, someone might say, well, those are a lot of different, those are a lot of different, those are a lot of areas to cover. Can you really create a product that kind of does something for all of those? And then you mentioned something, yeah, I didn't write it down, but you mentioned something in your last answer.

that I thought was interesting, when you were referring to sleep, you were saying, it's not a sleep product that you can take and just kind of makes you go to sleep, right? Like it's just, there's mushrooms and CBD products and everything else that you take it and it's like, boom, you're down. But what you're saying is instead you're creating, it's almost like you're, and I'm gonna put words in your mouth again, so correct me if I'm wrong.

It's almost as if you're putting, you're creating the balance, the right balance and or the right environment in your body to build a foundation so you have better sleep, not necessarily just knock you out with whatever their product is. you can, so therefore you can actually create a product that covers energy, mood, recovery, all of these different things because it's a, it's

It's almost like creating the right environment in your body, whether that's about the more balance of the neurochemicals in your body and whatnot. So you're building that foundation so that you can have a better mood, so you can have better sleep, so you can have more energy, so you can have et cetera and so forth. Am I, is that correct? can you drill down on that a little bit?

Jeff Boyd (25:49.938)
Yeah, absolutely correct. I you nailed it. So I mean, I could just say, yes, what?

Ramon Vela (25:54.67)
Well, because you know, there is a lot of sleep products out there. I've tried some, we had a mushroom company that does mushrooms and it definitely does work, right? And those are great. I'll be transparent as well. Those can be great, especially if you really have trouble sleeping and so forth. But some of those products, they make you feel groggy. Like it makes me feel groggy. You know, like I...

If I'm really, really having a tough time sleeping, I might take some of those. But, but the reality is I, I prefer for just my body to want to sleep, you know, when I, when I want to sleep and then have, have as good a sleep as possible because I wake up more, more energy. wake up feeling clearer and, and, less fog. And when I take certain things, it does make me foggy. Like it does make me, so I prefer not to take those.

specific sleep stuff if I don't have to. But what I'm intrigued about is what you're saying in terms of your product is that if you can create the right balance, the right environment in your body with these different ingredients that you just mentioned, then you are promoting the right sleep, you're promoting the right mood, et cetera. I'm really intrigued by that because I think that's a

That's a little bit of a different spin than what other people say because people were kind of looking for quick solutions, but this is, it feels like this might be a healthier way to do it because I'm assuming given your background and what you mentioned earlier, you would take this, but you would also probably recommend exercise, right? Or a good diet, things like that, because when all of this stuff is working in concert, then you're promoting these good.

know, behaviors, a good sleep and so forth. I'm doing all the talking now. Yeah.

Jeff Boyd (27:49.374)
I love it. I love it. Keep going. You're spot on. mean, I think a couple of things come to mind. First of all, absolutely. This is in conjunction with the lifestyle, right? I mean, I try to move my body every day.

If I'm sitting at the desk working and I'll stand up every 45 minutes an hour and do some body weight squats, like whatever it is, just try to keep the blood flowing. take the stairs whenever I can, like things like that. Obviously I exercise when I can without overdoing it, like wildly important to me. Eating right, like all the things, a hundred percent. mean, MT is not meant to, to fix well, all any of that it's meant to, to augment and supplement, right?

You, what you were saying was spot on. That's why I was just, I was going to just let you talk the rest it. I mean, it's, it's because that's exactly what we wanted to do. wanted to. People need support now. Right. So we wanted to give you some energy now, but we didn't want that to come at the cost of your sleep tonight. Cause then, then you're just an hamster wheel. Right? So one of the things that's neat about the formula, there's so many different nuances in this formula, but like our energy.

Ramon Vela (28:42.19)
Thank you.

Jeff Boyd (29:06.577)
is clears out of your body faster than caffeine. it's half life is three hours, caffeine is 4.1 hours, generally speaking. So a third to a quarter less, depending on how quickly you metabolize it, but it's also not caffeine. it's not...

encroaching upon your sleep. Now, if you're taking an MTE as a nighttime, it could keep you up, but if you take it in the afternoon, it's not going to drift into the evening, which can happen with caffeine. That's certainly been my experience. So you're doing that, number one, energizing you when you take it, and it's a different energy. It's motivational, it's euphoric, it's feel good, or it works in the background. It's not like...

Ramon Vela (29:39.832)
Mm-hmm.

Jeff Boyd (29:55.472)
my God, my skin's tingling, my face is melting, like when is this gonna end, right? I'm jittery, and then you fall off a cliff. It's the polar opposite of that. So that's number one, and that's done through paraxanthine, which is a nootropic that's without going too far down the rabbit hole. It's a derivative of caffeine, so when your body breaks down caffeine, it breaks it down into three compounds, one of which is paraxanthine.

Ramon Vela (29:58.99)
.

Jeff Boyd (30:21.95)
So the cool thing about it is paroxanthine is associated with all the good that comes with caffeine, right? So in terms of the focus, the nice smooth energy. And then much of the other things, the spike to cortisol, the spike of FNF, or in the encroachment upon sleep, those are in the two other compounds that your body breaks caffeine down into. So isolating paroxanthine gives you all the good, none of the bad.

and a quicker half life and more blood flow to the brain, more nitric oxide production. It's a, it's a dynamic product. So that's to me, much better energy in terms of the impact on your body, but also the feel, the motivation, how it's working. And then number two is creating to your point, creating an environment in which your body can also level itself up. So we have three adaptogens in there that help you.

Ramon Vela (30:46.338)
Mm-hmm.

Jeff Boyd (31:15.004)
Respond to the daily stressors of life not get so revved which depletes us further right? GABA and theanine help us have a calm mind and sort of reduce overactive neurotransmitters You know to help with anxiety and things like that Pause I'll be right back

Ramon Vela (31:34.862)
Yes.

Jeff Boyd (31:40.318)
I'm just wrapping.

you

Jeff Boyd (31:50.394)
Okay, sorry, Raymond housekeeping. So.

Ramon Vela (31:51.96)
That's right. Yeah, let me unpause this. Unpause one, two, three, go.

Jeff Boyd (31:59.39)
So then you have the saffron and ashwagandha that they're clinically studied to help promote better sleep at night. So once you do go to sleep, we're having, we have a bunch of ingredients that help set your body up for.

better going into sleep in a better condition, if you will, right? Things that are not approaching upon it, you're less stressed, you're less anxious. So these things deplete your energy. So your battery, instead of going to bed with your battery on zero, maybe you're going to bed with your battery on 40. Just anecdotally, just as an example.

Ramon Vela (32:21.358)
Mm-hmm.

Ramon Vela (32:34.478)
Mm-hmm.

Jeff Boyd (32:37.784)
Once you go to sleep, saffron in particular, ashwagandha to a degree, but the way we formulated is our saffron. It's clinically studied at 28 milligrams, which is the amount we use in MTE to help promote less restlessness upon waking, more restful sleep, right? All of these things. you're actually, you know, and you see it in the reviews.

It's not just I'm energized. We see reviews that and that's when I knew we'd done it. As we get reviews, we're like, feel great during the day, but it's the first time I've slept through the night in a year. know, things like that. And I was like, we did it. I mean, this is what we set out to do. Right. Or because an MTE is an acronym for more than energy. And that's what I want. Right. I just energy.

Ramon Vela (33:10.092)
He

Ramon Vela (33:15.278)
Hmm.

Jeff Boyd (33:28.624)
is in abundance out there if you need it. I mean, from all the gas station energy drinks to, mean, go coffee, you name it. I wanted something that was full spectrum. And so seeing these reviews, seeing I'm in a better mood, I'm able to focus, I'm getting sleep like before, like never before. That's when I knew, okay, we've done it. And to your point.

the product is sort of built like that to set itself up for success.

Ramon Vela (33:58.446)
And then, so, and thank you for that. So let's talk, let's change gears a little bit and let's talk about from an operational standpoint. So you, you, got all of this ready. Where or what was the first milestone from a sales and a revenue or, or, or maybe some other type of milestone where you kind of felt like, okay, this is really going to be a big business. Was it those?

reviews that you got or was it when you sold it online and people started buying it or was it like maybe getting into some sort of retailer or some sort of partnership? When was a time where you felt like, okay, we knew that we were getting the product right. We knew that we had a good premise, but there's always gonna be these various validation points, milestones that you're gonna get along the way.

What would you remember your first one or the first time you started thinking like, wow, okay, maybe this really isn't going to be a good business.

Jeff Boyd (35:05.054)
Yeah, I think, so we sold out of our first run. We thought we had a year's worth of product and we sold out of it in five months. So we thought, okay, that's good. And then we introduced two new flavors and thought those, had six months worth of those just to see how those were gonna work. And we sold out of those in.

Ramon Vela (35:19.212)
you

Jeff Boyd (35:32.166)
two months, so we thought, okay, that's good. Then we opened the Amazon store and it's basically doubled in size every month, so we thought, okay, that's a third signal. And then...

The thing just most recently I was just talking to we have a data scientist that just comes in and helps us quarterly just to sort of look at it because you're you know when you have a brand like this you're just nose against the wall all day every day so to have somebody give you a 30,000 foot view of things this kind of helps either validate how you're feeling or you know find different opportunities or what have you and

He said, you know your repeat customer rate is 48 % and it has been for six months, which is okay. Cause it's important for me that sort of says it all. Right. mean, a of people will try a lot of different things. mean, getting people to try it obviously very important. And that that's another signal we had was the cost to acquire a customer and get people to try it was reduced by six fold in the last this year.

So in the last six, seven months. So, so that was another signal. thought, okay, we're on the right track, but then seeing the repeats and, it holding, right. That's when I knew, okay, we're onto something. Cause this is really, it's doing what it says it's going to do for people. Right. And, and cause trying things once, that's one thing, which is it's a big lift to get a brain, you know, you think, you can get anybody to try anything once. No, can't very hard and rightfully so.

There's so much noise out there in our conversation earlier, like the probiotics. You know, think, I, do they need to be refrigerated? you know, like it's so hard. There's so much noise in the supplement space. You don't know, am I supposed to take protein or creatine? I be taking glutathione or ergothione? I mean, it's just like, there's so much noise and uncertainty. And then once you do,

Jeff Boyd (37:37.028)
narrow down onto what you want to take, then it's like, which brand, how much? mean, it's very, very difficult. So getting to cut through the noise and getting people to understand your value proposition and see your vision for how what you've created can enter into their lives and help them. That's getting over that hurdle is monumental.

Getting them to repeat then and actually it doing what we created it to do and set out to do is that's the ultimate. I mean, that's what so those are like some of the recent signals we've gotten big milestones. We just I mean, I was on the phone all morning with our manufacturer. We're we have. We have another huge shipment coming online this.

Ramon Vela (38:07.949)
Mm-hmm.

Jeff Boyd (38:25.34)
like at the end of the week and we're going to run out of product in, I don't know, any minute. You know, it's like all good problems to have. I'm thrilled to have it.

Ramon Vela (38:31.436)
Hehehehe.

Ramon Vela (38:38.478)
So what was your first decision in terms of the channel? Did you go first to direct to consumer? Are you in retail outlets or are holding off on that? And then you mentioned that you did get into the marketplaces like Amazon and so forth. Did you start selling direct to consumer originally?

Jeff Boyd (39:00.54)
Yeah, we started D2C and the reasoning behind that was we were doing something that's never been done. And so I wanted the opportunity to have a conversation, even if it's metaphorically with the client and with the users and talk them through what's different because it is different. So to be able to share value prop and there's to this day.

We send out did you knows or different types of messaging and we'll get people like, are you kidding me? I had no idea. Which is, an example, MTE has four grams of fiber in it. Pretty awesome. mean, serving of Metamucil has three grams of fiber just to give you some context. So, there's all these cool little things in MTE. It increases your metabolism by a hundred calories a day. I mean, that's pretty awesome. Take it daily.

Ramon Vela (39:53.752)
Mm-hmm.

Jeff Boyd (39:54.694)
Simple math, it's a pound and a half a month, 3,000 calories, right? So to be able to have these types of conversations with users, I thought was really important. Now we're starting to see the velocity, the repeats, the referrals on it goes. So now we want to go into retail. One of our D2C clients happened to be a buyer for a major chain, fell in love with the brand and wanted to bring us into her chain. So we're filling that order.

Next month will be our first big four way into retail. And then I think we're going to, we're going to lean into that a little bit more. like the opportunity and, and, and Amazon also, I Amazon is, becoming a big channel for us.

Ramon Vela (40:29.635)
Mm-hmm.

Ramon Vela (40:36.322)
Yeah. And what do you think was the key driver in your customer acquisition? Like was it ads? Was it influencers? Was it, you know, social media marketing? Was it the UCG, you know, you know, user generated content? What do you think was the driver? Because you mentioned earlier that being able to kind of explain to them

about MTE and delivering that value proposition message was key. I'm just wondering what was the vehicle that you used? Like what was the most successful one for you guys?

Jeff Boyd (41:21.278)
It's interesting in the year since we launched our product that we're now, that's now MTE, even in that year it's changed. mean, UGC a year ago was king. And now you start, my feeling is you can feel that dropping off, especially with the advent of AI. I've seen a couple ads.

I think GrooNs did some, was one, LiquidDeath just did one that was pretty cool. starting to see, so content is very compelling and coming from AIs. think that's going to start, because at the end of the day, it's about stopping the scroll, right? Like somebody's just scrolling. What's going to stop them? Is it a static ad? Is it UGC? And I think more and more, it needs to be something compelling. And a lot of times that comes from AI.

Ramon Vela (42:05.9)
Hmm.

Jeff Boyd (42:18.014)
the cost to use AI has come down so much, whereas the cost to generate UGC, the cost for influencers is sort of, I think, stuck in the old days. I think we're in that weird time. Like I remember it in my old business, where, I mean, this is gonna sound insane, but this is like, like billboards were still a thing 25, 30 years ago.

Ramon Vela (42:36.59)
you

Jeff Boyd (42:44.154)
And I mean, there's still a thing you see them all over, but I mean, it was a big way to grow your business. If you were on a billboard, you had made it. And then you started and the prices reflected that. And then Google was becoming prominent and people were starting to move online and, and, and you started to feel billboard pricing was stuck in a day, day, but the return is sort of, you know, in modern day.

Ramon Vela (43:08.78)
Yeah.

Jeff Boyd (43:10.322)
And then we saw that with magazines, right? Same thing. Like people started getting their news, newspapers, started getting their news online, but for a time, six, 12 months, whatever it was, those publications still had priced from their heyday, but the return was in modern day. And I think we're starting to see that now with some UGC and, and, and, and influencers and creators to some degree. I think it needs to, there needs to be nuance. think now content just for the sake of it.

is probably antiquated. think you need creators and people with a community now.

Ramon Vela (43:47.694)
Mm-hmm.

Jeff Boyd (43:47.71)
And there's a difference. think there's a huge difference. You could go out there and have a million followers and not have a real sense of community. And you could have 50,000 followers and have a very tight knit community. think there's a huge difference. I think the community is going to win out. So I think that's what we're headed. What helped us grow the business is sort of, I mean, we started with UGC, we started with creators. We still have, you that's still in play for us, but

Ramon Vela (44:01.624)
Yeah.

Jeff Boyd (44:14.84)
ads to some degree, you know, they're tough. I think it's more of a connection with the user and how you do that is we're out of home, we're doing events, we are running ads, we try to get the message out any way we can.

Ramon Vela (44:32.642)
Yeah. Well, yeah. And I know a founder who has a like a protein bar company and he said that he's actually seeing sales coming in through chat GPT. You know, people are searching it. People are using chat GPT like they did when Google was growing is that they're using it almost like a search engine. Like what's the best.

Jeff Boyd (44:47.848)
Mm-hmm.

Ramon Vela (44:59.064)
protein bar, what's the best, you know what mean, this or that. so, so that's kind of interesting, you know, and that has something to do obviously with SEO as well, but there's lots of different places where consumers are discovering products, right? I mean, even this show, for instance, and I agree with the community part. So, so yeah, this is really, really interesting. So given your, your strategy in terms of distribution and so forth, and your products that,

I don't know if you're able to talk to us a little bit about this, I want to know, well, maybe we'll talk about what you have now because I'm also wondering like there is given your premise, given what you've created so far, I think there's a lot of room for product innovation, product growth, more than energy. That's, I mean, that

That could be a lot of stuff. You know, you've opened up a can of worms here. mean, there's a lot of, and the reality is that there's a lot of problems to solve. You know, like we talked about earlier, people have anxiety, people have stressed out, people are, actually I just read an article about how Monday morning, Monday stress, like people are stressed.

Jeff Boyd (46:00.542)
Yeah, yeah, totally.

Jeff Boyd (46:09.726)
Mm-hmm.

Ramon Vela (46:25.154)
you know, starting on Monday because they're like dreading starting on back to get back to work on Monday. And that's, and that's stress because they're so stressed. that stress is actually staying in their bodies for like days afterwards. It's not just like, okay, I'm back to work, get over it. People are so stressed and they're carrying stress in their bodies. So there's, there's just so much stuff that's going on.

Jeff Boyd (46:43.838)
Mm-hmm.

Ramon Vela (46:50.19)
So there's a wide open market for a lot of solutions. And what I'd be interested is finding out like, what do you have in mind? Where do you envision the company? But let's first start with what you have right now. if you, people, if you go to getmte.com is the website, you have your everyday energy, folks, mood and recovery. You've got different flavors on it. So can you describe a little bit about that? I know we've been talking about it, but.

you know, someone who loves this conversation that we're having is talking and appreciates what you're saying. Describe the actual product to them and where you want them to start in their journey with their brand.

Jeff Boyd (47:32.124)
Yeah, well, I think, I mean, first of all, before I, you're talking about this Monday stress, all I could think about was like the day after daylight savings, there are more heart attacks on that day than any other day, right? the, or is it, it's either heart attacks or car wrecks. I think it might be both. And I think it's attributable to the loss of sleep, right? And so,

Ramon Vela (47:47.374)
Well.

Jeff Boyd (47:58.044)
I think these small things that just seem insignificant, right? I wake up, I had the great weekend and now I'm stressed Monday, or I lost an hour of sleep like once a year, big deal, right? They have a significant impact and they ripple. Pause, sorry.

Ramon Vela (48:15.95)
Yeah, that's alright.

Jeff Boyd (48:30.238)
Okay, thank you.

Jeff Boyd (48:39.367)
Tyron, let me... Okay.

Ramon Vela (48:40.462)
It's alright.

Ramon Vela (48:46.094)
Unpause, one, two, three, feel free to start wherever you want.

Jeff Boyd (48:50.48)
Okay. So I just think it's just, it's very meaningful. These small things that the seemingly small and then they have these ripple effects on, your life. So, you know, as you were saying that it was really, it resonated with me. And I think, I mean, I don't want to turn this into a commercial because I really feel like the mo the harder I try to sell it, the more people are like, you know, where it's like, it's just like,

Ramon Vela (49:14.444)
you

Jeff Boyd (49:16.158)
Think but if people understand that the genuine nature of it and the fact that I built it for myself and then on it My family wife takes it every day. I have to keep my son from taking he's 11 and You know, it's built for 18 and up and he's like how much I love it, you know, he loves it and I'm like will

I know you love it, but I love that you love it. Like, let's just chill a little bit. But like, I built it for us, you know, and then, and then on it went my friends. And as I'd said earlier, I mean, I just, I keep repeating that because it's just not because it's a pitch, but because it's, comes from the heart. I mean, it's, it's one of the only supplements I take every day. It's same with my wife and friends on it goes. So

You know what it is, it's 10 adaptogens, nootropics and superfoods. There's no caffeine. There's no sugar. There's no fake sugar. I mean, this is something I want to put in my body every day. And I don't, as an example, like sucralose. So there's no sucralose in MT. I don't like taking sugar unnecessarily. So there's no sugar. Caffeine, I get my caffeine from an Americano, you know, when I want to have an Americano.

I don't want it in a drink like this as we talked about. I do want things that are clean, that support me. we have saffron that I'd mentioned, ashwagandha, spirulina, maca, amaranth, which is red spinach, gluten free though.

Which by the way, before I go down the whole list, the formula doesn't break a fast. It's 10 calories, four grams of fiber. It's gluten free, it's GMO free, it's artificial flavor free. I mean, it's like this thing is clean and pure. We also have L-theanine for focus, the parisanthine, GABA. So this is, it's a power list.

Jeff Boyd (51:14.418)
And that's another thing that really gives me a great deal of satisfaction is I'll meet people and they're like, I, I, cause I, you know, a lot of people had now have, whether it's the general practitioner or their wellness doctor or their, their menopausal advisor, you know, a lot of people have practitioners in their lives and they're like, showed them MTE and they're blown away by the, the formula stack. And I'm like, yeah, that's, that was the goal, right. Is because when you see.

Ramon Vela (51:41.176)
Thank

Jeff Boyd (51:43.452)
Saffron, I saffron as an example so expensive. I mean, that's why I believe saffron would be the world's most consumed supplement if it were approachable in terms of Cost I mean, it's so expensive but it for us it was non-negotiable the benefits to mood I mean you see against placebo anger confusion depression it was four to five times more effective

Ramon Vela (52:12.493)
Mm-hmm.

Jeff Boyd (52:14.448)
there you go. Look at this.

Ramon Vela (52:15.842)
Yeah. No, no, I didn't want, didn't mean to stop you from talking because I just wanted to highlight some of the things that you have, which, you know, for those listening, could go to the website and you can literally scroll down and you have these really cool comparison charts about MTE and coffee and energy drink and so forth. And I was just going to add to what you were saying and basically say that, you know, there's so many things in our society.

stressors, emotional stressors, anxiety, stuff like that. I mean, the news, like you just watch the news and, you know, how can you not feel a little depressed about, you know, just watching the news. But there's also other things, right? There's the pollution in the air, there's the foods we eat, the processed foods, you know, things, everything else around us. There's just so much that our body that when I kind of look at a supplement like yours, which is basically, it's kind of like

helping us is supplementing and helping our bodies have a balance and allow our bodies to help ourselves do the things that we should be doing, which is getting better sleep, feeling more relaxed, also feeling energy and feeling that clean energy and so forth. Our bodies theoretically should be able to do this with a proper diet and exercise and everything else, but the reality is

That's not the way the world works. It's really difficult. You you have to, if you're a parent, not just an entrepreneur, but if you're just a parent, I mean, you work, you got kids, you got to do this, you got to do that. And even if you're a stay at home mom or dad, you've got errands, you've got, you know, things that you're doing. mean, people's lives are just busy and, and there's all sorts of things combating you from being the healthiest you can be. And it's a really effort. It's a privilege almost if you can.

do this all. So, the point is though, is that many people need help. And I kind of feel like this is something that is going to help people in their lives to really just kind of just go out there and live the life that they're already doing, but they just need a little boost, boost of energy or boost of mood and so forth. So, that's the way I'm looking at it here. What other, and this is a great website, so you've got a lot of really great stuff on there. And then of course the product.

Ramon Vela (54:42.2)
You've got different flavors, right? So you said you added some flavors. Is there any other new products coming on the market?

Jeff Boyd (54:53.894)
No, not yet. your point earlier, so MT, we look at MTE as a, as a, as a vessel, right? So we, we want it to be dynamic and living. And so we were constantly looking at different ways to level it up. we're actually looking at introducing,

It's sort of an antioxidant to sort of help cell repair and be part of the equation. just kind of want to be careful that we don't become, want to mix our message too much. You know, I'm always reminded of the pharmaceutical commercials and the one I learned this early on is when you

Ramon Vela (55:30.637)
Mm-hmm.

Jeff Boyd (55:44.03)
The reason they give all the side effects, like even the tiniest side effect that could have affected one person in a thousand person clinical trial is because people just eventually tune out. And then they just say, God, that won't happen to me. Right. I'm not going to get a headache or I'm not going to get dizzy or I'm not going to have a stroke or, whatever. then it's, know, we've all heard those lists, right? I there's a 32nd commercial and 10 seconds of it as side effects may include.

Ramon Vela (55:54.413)
Mm-hmm.

Ramon Vela (56:07.672)
Mm-hmm.

Jeff Boyd (56:08.348)
The opposite happens when you're selling and when you're trying to tell people about something. Even if I tell you that's energy and focus and mood and gut health and increase your metabolism and eventually people are like, yeah, sure it does. So we try to streamline it and just get you find something that resonates with you and then let some of the other benefits just be.

Bonus a surprise and delight if you will and we see that I mean like people no one's buying MTE for its fiber I mean I can tell you that unequivocably yet It's it's not a fiber product, but yet it has more fiber than a product Whose sole purpose is to provide you fiber right like a metamucil as in so you know

Ramon Vela (56:59.884)
Yeah. Well, I like the idea of the fiber. That's like, for me, that's like an added plus because I do work hard to make sure, cause I don't need meat. I haven't since 2004. And so I do have a whole system in place to make sure I get the right protein. But fiber for me, think one of those is really important. And so many people like...

There's a lot more people who have fiber deficiency than they do have protein deficiency. And I see it all the time. I see it with friends and so forth. And we just kind of think like, it's fine. We'll take an antacid. We'll have stomach problems, whatever, bowel problems, whatever. It's like, hey, we need more fiber in our diet. And even if you're not focused on that, the fact that you guys have it, to me is like a plus. Like, I like that. I have nothing against protein, but I just think fiber is just so much more needed right now in our society.

Jeff Boyd (57:41.79)
yeah.

Ramon Vela (57:58.01)
So this is great. let me, I have two more questions for you. Cause I want to be respectful of your time. And I know we're almost up on our time here. This is, you know, we've talked a lot about the ingredients. We've talked about your motivations. We talked about, you know, your milestones. Let me ask you, I'm gonna put you on the spot here. So apologize for that.

Jeff Boyd (57:58.193)
Agreed.

Ramon Vela (58:26.798)
you know, what is something that you want people to walk away with that they're not gonna find on the website, which is getmte.com. And they're not gonna find it on your packaging. They're not gonna find it on your labels, not gonna find it on your social media. But it's just something maybe that you do and your team does on the backend that you're just very proud of because it's just, it makes the product better or it's...

maybe it's how you source the ingredients or maybe it's how their formulation or maybe it's just how you manage your team. I don't know. But is there something that you want the consumer to know that just they're not gonna be fine anywhere, but if they do know this, maybe it'll make an impact in their buying decision.

Jeff Boyd (59:13.5)
You know, I don't know that it'll make an impact on their bind. Maybe it will, but what's important to me is how we treat people, you know, in terms of what they put in their body, but also just as humans. mean, we're all, think it's just with the trolling online and that just, it's just, it's endless where I just think we.

have been sort of dehumanized in some degree. And so I control what I can control. it starts at home. It starts with our team, everybody that works at MTE. go, we're diligent about.

making sure everybody is treated with dignity and respect and and Is has an opportunity to spread their wings and be the best version of themselves, which is not always the case I think that's that's very important to me I've had some some people in my life and through different companies that sort of led the way in that regard and it was just so moving to me For them not not about profit not about product just about hey the end of the day were humans, right like

They're going home to their family, I'm going home to my family. They're a son or daughter, they're a brother, sister, mom, dad, all those things. And I think that to me, I mean, it sort of goes back to the first question, like of all the things I could be grateful for, I gave you the example of that letter I got from my kids. I think you'll never find that anywhere, but I think it's, and I've never really had a chance to talk about it, but it's a neat.

It's one of the things I take the most pride in, Is people being treated the right way, right? And having the ability to be the best version of themselves. I'm obsessed with the pursuit of excellence and being interesting and curious. And I think allowing others to do that starts with being treated the right way and being safe, feeling like they belong. If you can't be yourself,

Ramon Vela (01:00:51.63)
you

Jeff Boyd (01:01:11.582)
You don't really belong right? So, you know creating this this environment of belonging and respect So that that's number one and the number two we talked about it a lot So I won't be you know, just keep beating the drum But I made the product for myself and it's something I put in my body every day I asked my wife to do it. I've got to keep my son from doing it, right? My friends my parents Everybody I know this is a passion project that was born from

Ramon Vela (01:01:32.046)
Thank

Jeff Boyd (01:01:41.842)
you know, what I felt like was an opportunity to go help people navigate modern society and be the best version of themselves. Right. So, you know, that it's not on the website, but if that resonates with you and some of the things that MTE does, you know, you're not going to find anything that does everything we do full spectrum. Cause I mean,

Ramon Vela (01:01:55.982)
you

Jeff Boyd (01:02:08.252)
like all selling aside, pulling no punches. If that product existed, I would just be their best client and we wouldn't be having this conversation. I would have probably started another shipping company or done something I'm familiar with. With the opportunity out there to do this and create something really special and meaningful that could help people be well and for us to do it the right way. And the impact it's had on my life and my family's life, my friends.

Ramon Vela (01:02:21.518)
Mm-hmm.

Jeff Boyd (01:02:36.752)
And then, you know, cause the other thing I can tell you, it's just sort of interesting, just anecdotally, if you haven't started a business, this, might find this interesting to know your friends don't buy your products just because they're your friends. Like maybe they'll buy it once, maybe they'll buy it twice, maybe, but, you know, and there's, and it's no hard feelings. Like sometimes it's not right for them.

And that's, it's been, I've been an entrepreneur for almost 30 years now and I've had my last business. had some friends that were clients and others that weren't. And now I see it with MTE and it's so validating to see my friends buy the product, tell their friends about it and be champions of the product and be proud.

that they know me and you know, like, know, I know the guy founded that company, started that company. They're proud of that. And, you know, that is so validating for me because they're like, you'd think of course, like even my parents, like my parents were, were no gimmies, you know, they had to be sold. which has been, which has been neat because my sister, you know, I'll send this to her and hopefully she'll listen and

Ramon Vela (01:03:42.668)
Mm-hmm.

Jeff Boyd (01:03:53.278)
This will be a test to see if she listens all the way through Joanna testing you. But she was a tough sell. mean, she was years was was uninterested and has come around as of late, which is thrills me. So, you know, I think those types of things, when you hear about that sitting.

wherever you are listening to somebody like me who you've never met and just hear me babble on. think it sort of like humanizes it and whether what we're saying resonates with you or not, think what I would like you to take away is we created this out of a passion and we do it the right way, treating people the right way, which is in the end the most important thing.

Ramon Vela (01:04:38.668)
That's fantastic. So this has been great. So thank you so much. I think that's a great answer. like I said, I think people want to do business with people, right? We talked about AI and so forth, but the bottom line is I think they want to know that there's real people who care about them, their problems, who care about the world, care about the community.

That's my personal opinion and I see that that that that's what a lot of people tell me consumers and listeners So I can appreciate that. I thank you so much for that And so let us know where to buy it. So remind us where to go. So I know you said the website Amazon Give the website out again and your social media handle

Jeff Boyd (01:05:23.516)
Yeah, getmte.com and the social media handles get underscore MTE.

Ramon Vela (01:05:29.838)
Okay, great. And then in Amazon, they just go to MTE, get MTE.

Jeff Boyd (01:05:37.948)
Yeah. Amazon's obviously a little bit of a different beast, but MTE energy, more than energy, MTE powder, all these things.

Ramon Vela (01:05:47.366)
Okay. All right. And I noticed that there was, are there different formats or did they all come in the little packets, right?

Jeff Boyd (01:05:57.33)
Yeah, they're all individual sticks. They come in a carton of 24 and with three flavors. So you have Mandarin orange, lemon lime, and mango pineapple.

Ramon Vela (01:06:08.882)
All right. Well, I appreciate you making time for us and kind of sharing a little bit about your journey, but also about the product. Sounds very, very interesting. I love the ingredients. I love this, the position that you have, the value proposition that you have. And as I mentioned before a couple of times, I think there's a lot of people who have the problems that your product solves.

And I don't see that going away. I mean, I think the world is just going to get a little bit more crazy or a little more uncertain and so forth, whether it's AI or just geopolitical environment, whatever it is. You know, I think people are going to be challenged and I think we still have to live our lives. And there's all sorts of different stressors with the environment or food and everything else. And so people will be looking for products like this that will just kind of help boost

their natural ability to fight these things and to balance their bodies. So thank you for that. Yeah, go ahead.

Jeff Boyd (01:07:08.728)
ones.

Jeff Boyd (01:07:18.628)
No, I'm coming down now. I'm just wrapping up a podcast. Thanks. Bye bye. Okay. Sorry, Ryan.

Ramon Vela (01:07:24.846)
All right. Okay. That's all right. Unpause one, two, three. So thank you so much for that. And I really appreciate you making time for us. I know you got things to do and places to be, so I appreciate your time. Everyone out there, we have just had Jeff Boyd, who is founder of MTE. The website is getmte.com. I'm going to have that link in our, in the social media link on our podcast description, which you can find on Apple and Spotify, pretty much anywhere you listen to podcasts.

Jeff Boyd (01:07:29.694)
you

Ramon Vela (01:07:52.952)
You'll be able to find it. Just type in the story of a brand show. again, thank you, Jeff. I truly appreciate your time.

Jeff Boyd (01:08:00.496)
Amazing. Like feelings mutual. I'm so grateful you had me. It was awesome. Getting a chance to talk with you and meet you and hear your story. And, this is awesome. Thank you for the platform and letting me babble on here a little bit. think just to tie a bow on it, I, know, to your point earlier, I think our brains were sort of wired to pick berries and run from bears, you know, and now we have this tsunami of modern life. So we're thrilled to give people a tool.

Ramon Vela (01:08:14.382)
Ha

Jeff Boyd (01:08:30.45)
to try to navigate it and thrive. So thank you again for having me and it was my pleasure.

Ramon Vela (01:08:36.684)
Yeah, you're very welcome. So everyone out there, like I mentioned, we're going to have all those links on our podcast description. And as I always say, stay safe, stay sane, stay healthy. And in this way, as he just mentioned a second ago, a great way to be healthy is going and checking out MTE, getMTE.com as a website. Go check it out, see if there's something there for you. I kind of showed you a little bit. If you're eventually watching this on YouTube, you'll see the website and everything that I brought up. And there's a lot of really great info. So go check it out.

And then the last thing everyone, we've all been going through a lot of stuff. I've talked about it before, you know, it's the pandemic and then geopolitical wars and politics and all sorts of other craziness out there. Let's just do ourselves a favor and just remember that everyone is going through something. And if we can just remember that and just be a little kinder, that's it. Just to be a little kinder to each other. I know we can make this human experience a better one. Beyond that, thank you from the bottom of my heart for listening to another episode of the story of a brand.