Marketplace Episodes

Aware House - What Etsy Got Wrong and How She's Fixing It
April 16, 2026

Aware House - What Etsy Got Wrong and How She's Fixing It

In this episode, Ramon Vela sits down with Lauren Hidalgo, Founder and CEO of Aware House — a curated online marketplace built exclusively to support independent, small-batch makers. Lauren shares how frustration with overcrowded platforms like Etsy led her to build something...

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