Latino Foods Episodes

In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather’s ...

“Progress, not perfection” is Hector’s mantra, which suggests that there will always be mistakes you can learn from. In part 2, Hector Saldivar, Founder and CEO of Tia Lupita Foods, mentions that if you have a solution to a problem, then you should go for it. In the beginning, Hector had many challenges starting the brand, but his biggest challenge was getting his mom's blessing to use her much-sought-after recipe for hot sauce. He also found difficulty in...

“A better-for-you Mexican-inspired food brand,” says Hector. Today, we have Hector Saldivar, Founder and CEO of Tia Lupita Foods, a Mexican food and beverage brand. Hector came to the US about 16 years ago and worked in the consumer packaged goods space. He worked with companies like Nestle and Diamond Foods. He saw a white space when brands were losing authenticity by...