When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom duri…
On today’s episode of The Story of a Brand Show, I’m joined by Lauren Picasso, the founder and CEO of Cure Hydration. What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in...